The Exhibitor (Aug-Nov 1948)

EP-6 EXTRA PROFITS .t . . . costs less than substitutes because Seazo keeps indefinitely . . . won't go rancid in the con¬ tainer . . . and pops corn that stays fresh longer. • For those states where colored oil is not sold { —use SIMKO brand. I A By the mokers of POPSIT PLUS! SBASONING SPECIALISTS TO THE NATION PROFIT ITEMS Of special interest to theatrernen are these units, a few just introduced, some on the market for some time, but all offering extra sales opportunities Pronto Warmer A new Junior Model Pronto Pop Corn Warmer was announced recently by Pronto Pop Corn Sales, Inc., Boston, Mor¬ ton Badge, president. According to Pronto, the new model assures delivery of hot corn all the time, thanks to the new im¬ proved Hot Blast Forced Air Heating System. It is eye-catching and colorful and brilliantly illuminated to attract at¬ tention, and is easily operated, requiring no service, according to the company. The model measures 16 inches square by 35 inches high, making it ideal for installa¬ tions where space is limited, for multiple installations, or alongside the present pop¬ corn setup. It holds over 120 10-cent serv¬ ings, and is easily refilled from the top. All parts that come in contact with the corn are stainless steel and plastic. Prices and full information may be obtained from Pronto Pop Corn Sales, Inc., 702 Beacon Street, Boston 15. Pronto Pop Corn Sales, Inc., Boston, is now offering this attractive, convenient, and easily operated warmer. The size is comparatively small, and is espe¬ cially suitable in places where the space is limited. National Vendor Another National Vendors’ merchandiser which is exclusive in its field is the Na¬ tional 8CE, the only electrically-operated, console-type automatic merchandiser for candy, cigarettes, and other items. The St. Louis concern has designed the equipment to incorporate the latest improvements in the dispensing field. The machine has a price setting up to 40 cents, operates on nickels, dimes, and quarters in any five-cent differential, and has such other distinctive National fea¬ tures as display of actual merchandise to This attractive automatic merchandiser for candy, cigarettes, and other items, the National BCE, de¬ signed and manufactured by National Vendors, Inc., St. Louis, should prove a really welcome addition to practically any theatre extra profits department. be delivered, and automatic rotation, which assures fresh merchandise. Popcorn Supply Good Omaha — West coast exhibitors appar¬ ently can look forward to a good supply of popcorn from Nebraska’s Tri-County irrigation area, it was learned recently. Popcorn is maturing on more than 2,000 acres of irrigated land, most of it in Phelps County. The Holdrege Seed and Farm Supply Company said it has enough land under contract to produce 2,000,000 bushels. Most will go to the west coast. Extra Profits Up New York — A survey by a large cir¬ cuit recently revealed that for the first six months of 1948 extra profits in theatres were responsible for 51 per cent of the theatres profits, as compared to 30 per cent for 1947. JOLLYi tIME 'ENORMOUS VOLUME ^AMERICA'S FAVORITE :M0RE PROFITS FOR YOU! AMERICAN POP CORN CO., SIOUX CITY, IOWA OUTDOOB REFRESHMENT CONCESSIONAIRES from Coast to Coast over Vi Century Notv Specializing' in Refreshment Concessions for DRIVE-IN THEATRES; r^PORTSERVICE, Inc. jACOnsnnos, EH1URST IBLDG /; BUFFALC^ia XL ◄ ◄ ◄ ◄ ◄ ◄ ◄ < ◄ < ◄ < THE EXHIBITOR AugiLSt 11, 1948