The Exhibitor (Aug-Nov 1948)

THE EXHIBITOR NT-3 is spending several weeks in the ex¬ change. -M.E.B. AMSTERDAM Bob Baranoff, manager, Schine’ s Rialto, recently promoted several nifty cooperative ads from local merchants on Paramount’s “The Big Clock,” an excellent job. BUFFALO National and Simplex installations have recently been set up in the drive-in. Route 17 between Elmira and Corning. Altec signed a sound servicing pact with the State, Niagara Palls. Dick, son of Harry Berkson, Mono¬ gram franchise holder, vacationing at Yellowstone National Park, Wyoming, postcarded. . .Lillian Winter, Columbia, returned from White Plains, where she spent her annual vacation visiting her sister. Chuck Harter, Columbia booker; wife, Alice, and son, Terry, were en route to the Thousand Islands for a vacation. Merritt A. Kyser, president. Motion Picture Theatre. Owners of New York State, Inc. , held the monthly board of directors meeting. .. Connie Crucza, United Artists shipper, was the proud owner of a new home. The Reco Club, composed of Columbia and Republic employees, held the an¬ nual picnic at the summer home of Harriet Hauser, former Republic steno, at Grand Isl and. ... Rose Andelora, Monogram biller, was at home recup¬ erating after a return trip to the hospital, where she had undergone an operation. Lillian Rosen, RKO staff, was spend¬ ing her summer vacation at Lake Chau¬ tauqua. . . . Jerry Lipow, salesman, Film Classics, is sporting a new Chrysler. Jeanette Lieser, Universal-Interna¬ tional office manager-booker, was sun¬ ning herself at Chautauqua Lake during her annual vacation. ... Nickie Hyman, EL, secretary to A1 Herman, district manager, andCatherine Turano, booker. Republic, were vacationing in Toronto. Margaret Crean, secretary to Jim Winn, United Artists branch manager, was vacationing atPrattsburg with her sisters, Eddie Smith, RKO shipper, is beaming over delivery of his shiny new Kaiser Prazer, and, after breaking it in, leaves for Montreal and Cuebec, with a stopover at St. Anne DjBaupre. Andy Horn, Horn Film Service, and wife, Lee, were on a fishing trip at Consicon Lake, Ontario. H. W. Eastwood, manager, Hollywood, Gowanda, was right on his toes when he worked up an. advertising stunt on “Port Apache.” During the run of the picture, aides, George Masser, Joan Ondus, and Eastwood, himself, were clad in old fashioned costumes, whis¬ kers, et al. The Indians from the City Hall, New York, was recently the scene of the presentation of $284, 623.64, collected by local school children to aid 230 million starving children abroad. Little Emmie Matteisch, dressed in sackcloth to symbolize the youngst'ers overseas, received the check from John Tucker, as Charles Schlaifer, 20th CenturyFox' ad-publicity director, represent¬ ing Spyros Skouras; Deputy Mayor John J. Bennett, and school superintendent William 0. Jansen watched the ceremony. reservation sold Indian baskets, beads, tom toms, and tommy hawks in the lob¬ by, attracted much attention, and really increased attendance. The two big chiefs of both the Iroquois and Seneca tribes were also in attendance, in connection with the 100th Centen¬ nial Week. Screen Guild held its Sales Meeting in New York City, and attending were Eleanor Paradeis, franchise holder: Mil Malzer, booker, and George Sussman, as well as sales representative Ben Smith, Albany. When Film Classics held a convention in New York City, Joe Miller, Buffalo manager, attended. The Variety Cluby Tent 7, held its annual outing and dinner dance at the Auto Club of Buffalo, Clarence, on Aug. 2. -M.G. KINGSTON A dream house for adisabled veteran, that almost materialized resulted in publicity for the Kingston engagement For the recent run of Paramount's "Albuquerque", St. James, Asbury Park, N. J. , manager Joe Sommers and his assistant, Jim Brennan, Jr., arranged some western bally. They adorned this rig with one-sheets and 22 x ^8' s, hitched it behind a pony, dressed a pair of aides in cowboy gear, and sent it through town on, and a day before, opening day, with good results. of “Mr, Blandings Builds His Dream House.” City manager Bob Case planned to have a $12,000 house built in 12 days, and secured land donation, union pledges to workmen, etc., but the lack of lumber spoiled the project. Telephone calls, free brushes, and lobby displays were used, by Walter Kirchofer, manager, Walter Reade’ s Kingston, recently in his exploitation of Columbia’s “The Puller Brush Man.” He put several of his aides on the telephone to make over 300 calls to local people saying: “This is the Fuller Brush Man calling. Won’ t you come down to the Kingston to see me?” He also hypoed popcorn sales on open¬ ing night by putting lucky slips in popcorn boxes, which entitled w inners to one of the 50 Puller Brushes pro¬ moted from the Fuller Brush Company, which also cooperated on local news¬ paper ads. ROCHESTER Manager Norman Wolk, Riviera, got unusual attention in The Times-Union aHer Bill Kennedy, maintenance engi¬ neer, found, and returned, a woman’ s wallet, and casually remarked he swept up lots of wallets, especially after a weepy picture. In fact, one he found contained $200. Friends were congratulating Chester Fenyvessy, head, Penyvessy Enter¬ prises, on his recent marriage to Miss Ruth Hosking. His brother, Albert Penyvessy, Arnett, was his attendant ....Lester Pollock, manager, Loew’ s, reported “Easter Parade” broke the house record, ... The will of Henry P. Kurtz, former exhibitor, who built and operated the Lyric until his retire¬ ment in 1926, revealed an estate of $123,284, bequeathed mainly to rela¬ tives. ... Manager John Hack, Liberty, rented the theatre afternoons for a cooking school conducted by a local grocery chain. The Audio-Visual Division, Public Library, added 88 ’new films for free use of groups, which pay only $2 an¬ nual insurance fee.... John Coyne, Canandaigua Parkway, was in to call on Jack Boyd, Embassy. . .Alfred Spouse, schools music director, is serving on a nat^ional committee studying use of films in music teaching. Michael J. Mungovan, stagehands’ business agent and a vice-president, AFL, declared, as he left for the state convention in New York, that labor’ s protest vote in the coming Presidential election will surprise anti-labor Congressmen. (Continued on next page) COMPLETE MARQUEE service DESIGN — FABRICATE — INSTALL MONROE SIGN CORP. Since 1921 Stainless Steel — Vitrolite — Porcelain THEATRE FRONTS Drive-In Theatre Attraction Signs 253-9 Hackensack St., E. RutherFord, N. J. Tel. Rutherford 2-8200— Passaic 2-4600 August 11, 1948