The Exhibitor (Aug-Nov 1948)

jVKWS or TIIE Philadelphia Crosstown Hal Warner, manager, Benson, was in Hahnemann Hospital last week with a back condition. He had just returned from a Florida vacation when stricken. He is lonesome, and would like his friends to visit him. He’s up on the 16th floor. Morris Wax’s Joy has been closed in¬ definitely. . . . The Frolic remains closed. Vandals last week smashed the glass of the boxoffice of the Casino, but, since it happened after theatre hours, nothing was stolen. . . . Altec signed sound servicing deals with the Sandy Beach Drive-In, Harvey’s Lake; Royal, Hummelstown; Fox, Rex, Philadelphia, and College, Swarthmore, all Pennsylvania; Center, Rehoboth Beach, Del.; Hippodrome, Atlantic City; Moorlyn, Strand, Ocean City, and the Capitol, Woodbine, all New Jersey John Colder, national district manager. Jam Handy Films, has ready for release a cartoon made for Montgomery Ward to plug its children’s book of the same name, “Rudolph, The Red-Nosed Reindeer.” Tieups can be made as they give the books away as Christmas presents to customers. An additional feature is a push -out puzzle top on the same character, which is given with the book. In spots where Montgom¬ ery Ward are not located, tieups can be made with Maxton Publishers, Inc., New York City, publishers of “books for little people,” who also issue the “Rudolph” book. Exhibitors should be pleased to learn that there is absolutely no adver¬ tising in the cartoon reel with the excep¬ tion of the lead title, which reads “Mont¬ gomery Ward presents.” It was announced last week that Ed¬ mund Ellis, son of A. M. Ellis, would wed Shirley Pincus, daughter of Mr. and Mrs. Henry Pincus, on Sept. 12 at a ceremony at the Benjamin Franklin Hotel. Vine Street Lewen Pizor, head, UMPTO, has asked local exhibitors to cooperate in “Youth Month,” scheduled for September. There is a special subject being distributed by NSS, approved by TOA, as well as trailers and other accessories. It is an all-out effort to combat juvenile delinquency, a matter which the TOA decided to do something about through the medium of theatres some time ago. The special two-minute trailer features Sammy Kaye. A pressbook has been distributed to theatres through¬ out the territory, with complete instruc¬ tions. Warnerites on vacation were Lillian Boehlmer, booking clerk; Harriet Rosenstein, stenographer; Joe Nicceo, assistant shipper, and booker Virginia O’Brien, who was touring the New England states. Mort Magill, Film Classics branch man¬ ager, returned from a New York sales meeting all pepped up. . . . Ethel Paster¬ nack, Film Classics stenographer, was yet another on vacation last week. . . . Don’t be surprised to see Charlie Goldfine pull out for a winter in Florida this year. Motion Picture Associates is now tak¬ ing bookers into membership. . . . Mitch Pantzer, Independent Poster Exchange, took that one way walk down the middle THE EXHIBITOR aisle, and embarked on a crosscountry tour in his new car. National and Simplex installations have been set up in the Ideal Drive-In, Clifford. Rose Shapiro, biller, and Rhoda Weitz, availability clerk. Eagle Lion, were happy vacationists last week. . . . Alyce O’Don¬ nell and Grace Ambrosini, Eagle Lion girls, visited the home office while in the big town recently. . . . Harold Coltun, Eagle Lion booker, was mighty happy over obtaining a mid-city apartment. Ned Yaffe, Y and Y Popcorn Supply, and wife, were Atlantic City vacationists. . . . Ben Stern, National Screen Service salesman, was back after an operation at Mt. Sinai Hospital. . . . Columbia booker Joe Flood was on his summer time off. . . . Sylvia Greenfield, UA billing clerk, announced her engagement to Herman Kress. Mrs. Vicki Sampieri, UA cashier, was on a Great Lakes vacation cruise. . . . Dorothy Bass, 20th Century-Fox sales manager’s secretary, was on vacation. . . . Shirley Molinger, Florence Resnick, and Ethel Rudick, 20th Century-Foxettes, re¬ turned from a sojourn to Scaroon Manor, N. Y. . . . Meryle Conner, 20th CenturyFox cashier department, was on vacation. Frances McGrath, RKO cashier, was another on her time off last week. ... At Metro, office manager Frank Sculli was vacationing in Wildwood, N. J., with his family. Ann Fusselman, office manager’s secre¬ tary, MGM, returned from an Asbury Park, N. J., vacation. . . . Dot Burrison, MGM, was vacationing at Grossinger’s. . . . Branch manager Jack Engel, Harry Brillman, and the rest of the Screen Guild contingent returned from a New York sales meeting all enthused. The trade was sorry to hear last week of the death of Charles C. Perry, publi¬ cist for Paramount in the Cincinnati area, who had worked in the territory here for some time before he shifted to the mid¬ west. Perry was with UA for many years in this zone, and at one time was also a theatre manager. He leaves a host of friends who will miss him. Circuits Stanley-Warner Mrs. Maurice Gable won the Amanda Foedisch Cup golf tournament of the Manufacturers Golf and Country Club by defeating Emma Reynolds in the final. . . . Morris Stein, purchasing department, put that engagement ring on Dottie Healey’s finger last weekend. The bride-to-be was formerly Ev Callow’s secretary. The wed¬ ding will take place this winter. Gloria Kostecky, Callow’s present sec¬ retary, announced that she had set her wedding date for Oct. 30. The groom’s name is Bob Gable, no relation to Clark, Coral, or Maurice. . . . Some of Bill Nabut’s friends in the office and publicity depart¬ ment got together, and got him a wedding gift for his apartment before he left. Sibby Bass, billing office, resigned. . . . Jane Langley, ticket chopper office, moved down from the seventh floor to take her place. Little Rosie Katz transferred from the bookkeeping office to the billing depart¬ ment. . . . Redheaded Jerrie Greenberg celebrates another birthday on Aug. 14. According to Jerrie, this is the last one that she’s counting. . . . Sam Derringer’s boy, Marvin, is out of the Temple Hos¬ pital after an operation to correct his eyesight. . . . Charles Fayko, the artist, NT-1 came back from his vacation without one fish story. It seems that this year they all got away. Delaware Wilmington Rialto Theatre Company announced plans to convert its garage building on Third Street east of Market into a sixstory structure capable of parking accom¬ modations for some 200 automobiles. The garage, which is now in a five-floor build¬ ing, is located at 6-8 East Third Street, around the corner from the theatre. According to A. J. Belair, president, Rialto Theatre Company, the remodeled building is to contain a basement and six floors. Completion is expected in the late fall Downtown theatres are also expected to benefit from plans for the operation of Shoppers Parking, Inc., which would acquire property from 700 to 714 French Street, inclusive, according to William W. Storm, chairman of the special off-street parking committee of the retail merchants section. Chamber of Commerce. Ramp Buildings Corporation of New York City, consultants with the committee, estimate that with 187 cars per day parked in the lot, with no turnover, the net profit would be $6,145 per year. With a turnover to permit 280 cars per day to use the lot, the profit would be $11,461, and with a double turnover to park 374 cars per day the profit would be $18,000 per year. A. J. Belair, president, Rialto Theatre Comnany, was interviewed over WILM on its “Meet the Sponsor” series, by Chauncey Eanes, Jr., WILM staff. Questions went into the behind-the-scenes aspects of the theatre industry and some of the odd and unusual things that happen. Dur¬ ing the ad-lib interview, Belair was called upon to recall his long career in the film industry in Wilmington, tracing back to the old Majestic. Transcribed quarterhour program was well-received. Bud Ball, who has had charge of the garage operated by the Rialto Theatre Company, is assisting at the theatre during alterations to the garage. . . . Fred Cumo and Steve Reed rejoined the Rialto staff, and Fred Brown and William McCallistef resigned. . . . Nello V. Nai, Park, is hand¬ ling the public-address system at the “Opportunity Night” talent contests be¬ ing staged on Thursday nights at the Blue Hen A. A., Third and Scott Streets. At the request of Joseph Goodman, of the spon¬ soring organization, Henry L. Sholly, The Exhibitor correspondent, and William Smith, North Philadelphia, announcer for WAMS, were judges of the July 29 contest. Earle G. Finney, manager, S-W Savoy, while on vacation, sent a postcard from Betterton, Md., on the Chesapeake Bay. . . . After a stopover in Wilmington, he went on to visit his sister in Johnstown, Pa. . . . Sylvan Shaivitz, manager. Crest, Woodcrest, and family were back from vacation. While in New York, Mrs. Shai¬ vitz appeared on the ABC network pro¬ gram, “Second Honeymoon,” aired locally over WILM, and won a Westinghouse vacuum cleaner. . . . Richard Edge, man¬ ager, Pike, had his marquee proclaim “ ‘The Bride Goes Wild,” And So Does Bugs Bunny” — and the sign was still a subject of comment. . . Robert E. Diem, Loew’s Aldine, was working on his cam¬ paign for “Mr. Blandings Builds His Dream House.” . . . George LeKates, S-W Ritz, was back from vacation. . . . Joseph Brank, S-W Ritz aide, resigned. . . . John and Bertha Seemans, S-W Warner, re¬ turned from vacation. . . . Lewis S. Black, manager, S-W Warner, and city manager, ^.. W' Theatres, vacationed. . . . Bill Page, August 11, 1948 PHILA.