The Exhibitor (Aug-Nov 1948)

NT-2 THE EXHIBITOR projectionist, Earle, New Castle, letui-ned from vacation. Genevieve Rudd, National, spent a weekend in western Pennsylvania. . . . Frank Green, National, was out because of illness of his mother. . . . Westinghouse air conditioner was operating at the National. . . . And your correspondent put in a day at the Kent and Sussex Fair — Henry L. Sholly. New Jersey Atlantic City A change of policy has been made at Hamid’s Million Dollar Pier, which is housing the International Exposition. Starting with the engagement of Eagle Lion’s “Canon City” at the theatre, admis¬ sion charge will be made to the theatre, but there will be no charge for admission to the exposition and the rest of the pier. Vineland Captain Charles Crowley, manager. Grand and Globe, returned to his duties after spending his vacation with the Na¬ tional Guard at Pine Camp, N. Y. During the camping period, Crowley was awarded the Bronze Star medal for action in > From a CANDY MACHINE to a complete LOBBY SHOP You'll get the RIGHT equipment f for your theatre, plus the RIGHT kind of service, when you let Berio handle sales at the "second box office". Thirty years' experience has taught us how to get maximum re¬ turns for every location. And you'll have more timefree for the right kind of showmanship that builds record grosses! 333 S. BROAD ST., PHILADELPHIA 7, PA. JACK SEIDMAN : : : BERNARD SEIDMAN Paramount Decorating Co., |nc. STAGE SETTINGS : DRAPERIES CARPETS ; PAINTING AND DECORATING 311 NorJh 13lh Street Philadelphia, Pa. PHILADELPHIA SIGN COMPANY S/GNS-MANQU££S 305 BROWN STREET, PHILADELPHIA, PA. See the ID£AL "Streamliner" Theatre Chairs A COMPLETE LINE OF SAMPLES ON HAND AT: Vincent M. Tate Theatre Supply John P. Morgan Co., Inc. AUTHORIZED DEALERS 1618-20 Wyoming Avenue 260 N. 13th Street Forty-Fort, Wilkes-Barre, Pa. Philadelphia 7, Pa. 7-2096 IMMEDIATE DELIVERY LO 4-0226 August, 1944, in the ETO. He also has the Silver Star, Purple Heart, EAME medal, American Theatre medal, occupation medal with German clasp. Victory medal, and the Combat Infantryman’s Badge. Pennsylvania Harrisburg Fabian Theatres’ Amusement Digest, a semi-monthly guide to local entertain¬ ment, is certainly a creditable offset job of 33 pages, crammed full of fan movie read¬ ing matter, ads from all the theatres in town, and plenty of merchant advertising. Marshall Kabbaz is ad manager, and Hyman Resnick is business manager. Marietta The Marietta is now giving 1/lOth of a cent in change to theatre patrons, grow¬ ing out of the borough’s new five per cent amusement tax. The idea, according to manager Armand Acri, is to keep the ad¬ mission price out of the “upper tax bracket.” When a 37-cent ticket is bought, the patron receives a coupon worth 1/lOth of a cent so that the admission is 36 and 9 /10th cents. What can a guy do with 1/lOth of a cent? Well, he can .save up 10 coupons and then turn them in for a full penny. Or if he’s charitably inclined, he can donate his funds to the Marietta Ambulance Fund, for which a special box rests in the lobby. The Service Kit Is the Season’s Hit. Newmanstown The Joy will shortly be enlarged. The Newmanstown Fire Company, owner of the property, awarded a contract for a new $30,000 building for its apparatus to George Wenrich, Womelsdorf contractor. After the new fire house is completed, the pres¬ ent fire house space will be added to the theatre, largely increasing its capacity. Norristown The Ridge Drive-In is under construc¬ tion between here and Conshohocken, and will open soon. It is also reported that another drive-in project is to get under way near here at Montgomeryville. Reading J. Lester Stallman, manager, Astor, was given permission by City Council to place a banner across Penn Street, from the theatre to a hotel. Theatre men here are interested but not worried by reports emanating from city hall of plans to levy a city mercantile The start of Universal-International's "Tap Roots" recently made two personal appearances at the Sen¬ ate, Harrisburg, a day after the film's world premiere. While in town, the film luminaries unveiled a plaque in memory of the city's first settler, John Harris, with Senate manager Bob Sidman doing the promoting on the special stunt. Seen, left to right, are; Richard Long, Julie London, Mayor Claude R. Robins, Van Heflin, and a rather subdued looking Boris Karloff. August 11, 1948