The Exhibitor (Aug-Nov 1948)

r THE EXHIBITOR 21 (The Tip-Off On Business is a record of how pictures are doing in their playdates in various parts of the country. The ratings given the pictures (see key) are a cross section of reports received from the field, and present an analysis of various types of runs. It does not necessarily follow that the rating given constitutes the bttsiness in each individual engagement, hut an honest attempt is made to present a general average. By studying the ratings, which are changed if necessary in accordance with newer information, exhibi¬ tors will be able to determine how to guide themselves in their buying and booking. — Ed.) KEY TO "THE lITTlE MEN" RATINGS: (AUGUST 18, 1948) Swell, topnotch, record-breaking or close to it in all types of housesJ Sil e • • s lAAAA Good, although not breaking the walls down, but solid returns. ilAA The Week's Newcomers THE BLACK ARROW [ (Columbia) £aa MR. PEABODY AND THE [ £aa MERMAID (U-International) | Continuing ABBOTT AND COSTELLO f MEET FRANKENSTEIN (U-I) | £aaa A DATE WITH JUDY f (MGM) 1 Iaaaa A FOREIGN AFFAIR f (Paramount) £aaa ANNA KARENINA f (20th-Fox) Iaa ANOTHER PART OF THE | FOREST (U-International) iA BERLIN EXPRESS I (RKO) £aa BEYOND GLORY ! (Paramount) | lAAA CANON CITY 1 (Eagle Lion) SAAA CORONER CREEK I (Columbia) £aa DEEP WATERS f (20th-FOX) j £aa DREAM GIRL rs A (Paramount) m A EASTER PARADE | (MGM) Saaaa FEUDIN', FUSSIN', AND I A-FIGHTIN' (U-International) £AAA FIGHTING FATHER DUNNE (RKO) r ^^•1 • • WAA HATTER'S CASTLE (Paramount) Saa Just fair, nothing out of the or¬ dinary, returns about average. Disoppointing, way below the[ overage expected, decidedly off. ^ *1 i KEY LARGO f (WB) ^ Ml \iik LULU BELLE f (Columbia) 1 / *1 < iJ MAN-EATER OF KUMAON T (U-International) j £aa MELODY TIME [ (RKO) 1 £j • • • ^A MR. BLANDINGS BUILDS HIS [ DREAM HOUSE (SRO) Ml • • • m ON OUR MERRY WAY [ (UA) I £aa RAW DEAL r (Eagle Lion) I £aa RETURN OF THE BAD MEN [ (RKO) j £aaa SO EVIL MY LOVE [ (Paramount) | iAA SUMMER HOLIDAY I (MGM) Saa TAP ROOTS I (U-International) £aaaa THE BABE RUTH STORY f (Allied Artists) | £aaa THE EMPEROR WALTZ [ (Paramount) I lAAAA THE FULLER BRUSH MAN \ (Columbia) Iaaaa THE NOOSE HANGS HIGH [ (EL) 1 Ml U THE STREET WITH NO NAME | (20th-Fox) iAAA THE TIME OF YOUR LIFE f (UA) 1 iAA THE WALLS OF JERICHO j (20th-Fox) £ , • • • UA UP IN CENTRAL PARK (U-International) • A. The Completely NEW 1947-48EDmON is now available! • 612 PAGES • 1454 PHOTOS and DRAWINGS • NEARLY 6 POUNDS • BURSTING WITH USEFULNESS 30 Pages, 56 Photographs and 7 Blue* prints (one 34"x20") on Drive-in Theatres 27 Pages and 32 Blueprints and Detail Drawings on Building and Design Notes 96 Pages, 231 Photographs and 11 Floor Plans on the Past Year's New Building 19 Pages, 39 Photographs and 8 Blue¬ prints on Quonset Arches in Theatres 38 Pages and 93 Photographs of Star¬ tling Theatre Fronts the World Over — plus hundreds of other subjects all carefully indexed for ready reference. DON'T DELAY! GET YOUR COPY WHILE THE SUPPLY LASTS! $3.00 in the Domestic Field ($5.00 per copy for all Foreign (hipmentt.) Official Order Form | NO COPIES WILL BE SHIPPED unles* the infer ■ motion itemized below is on file in the Publisher's I Offices. I JAY EMANUEL PUBLICATIONS, INC. | 1225 Vine Street, Philo. 7, Po. i Please ship . copies of the 1947-48 I EDITION at the earliest possible date. Attached I find remittance in the amount of $ . . NAME . I TITLE or OCCUPATION . I SHIPPING ADDRESS . August 18, 1948