The Exhibitor (Aug-Nov 1948)

NT-4 THE EXHIBITOR Manager J. Lester Stallman, Astor, placed a big banner across Penn Street to advertise “Hollow Triumph”. Paul Henried, star, will be at the theatre. Fred Keiser, head, Keiser Manufactur¬ ing Company, West Reading, and chair¬ man of the board, Church of Our Father, Universalist, offered a plan for eliminating some of the “undesirables” as motion pic¬ ture fare for children among the offerings of Reading theatres in a letter to the editor of The Reading Times. Employes of the Astor and the Strand, Schad Theatre, Inc., houses, took an after¬ noon off for their annual picnic at the summer home of Dr. H. J. Schad, com¬ pany president, and Mrs. Schad near Leisz’s Bridge, on the Schuylkill River. With perfect weather and all other picnic ^ PARAMOUNT RUG SHAMPOOING CO. 4642 W. PARRISH ST. Philadelphia 39, Pa. CARPET REPAIRS Aisles Reversed Open Seams Repaired Carpet and Seat Backs Shampooed Drapes Cleaned and Flame Proofed with¬ out Removing WORK OF y SUPERIORITY EV 6-3245 PROGRESSIVE ELECTRIC CONSTRUCTION CO., Inc. 240 N. 13th STREET • PHILADELPHIA 7, PA. THEATRE INSTALLATIONS and MAINTENANCE PHILADELPHIA SIGN COMPANY SIGNS-MARQUEES 305 BROWN STREET, PHILADELPHIA, PA. FOR SALE COMPLETE BOOTH EQUIPMENT 2 Super Simplex Projectors, 2 Peerless Magnarc Lamps, 1 Hertner Transverter 60 amps and RCA M-1 High Fidelity Sound System (4 years old), Excellent Condition. Call or Write JOE TONER, Riverside, N. J. Phone 4-0495 COMPLETE SEAT REPAIR AND RECOVERING SERVICE JOHN P. MORGAN CO., INC. 260 N. 13th STREET LO 4-0226 MARQUEES BY SUPERIOR SIGN SYSTEM, INC. ELIZABETHTOWN, PENNA. features, the outing was a success. It was really a 101 per cent success, the extra one per cent being a film salesman. Bicentennial time is a rush period for manager Paul H. Esterly, Strand, who is also an executive of the Reading Fair, at whose grounds the biggest events of the celebration will be staged. After the Bi¬ centennial comes the Fair itself, which calls for day and night attendance by Esterly at the fair grounds, to handle the racing end of one of the biggest fairs in the country. Audrey Long, in “Song in My Heart”, and soon to be seen in the starring female lead of Eagle Lion’s “Adventures of Gal¬ lant Bess”, was to join Paul Henreid in personal appearances at the Astor when “Hollow Triumph” world premieres as a high spot of Reading’s Bicentennial cele¬ bration today (Aug. 18) . Also present at the world premiere is to be Benny Rubin, famed comedian. Henreid, Miss Long, and Rubin were invited to make appearances on major radio broadcasts scheduled to emanate from Reading during the pre¬ miere celebration, and arrangements were being worked out to give the stars time to be guest-starred on nationwide broadcasts of “Queen for a Day”, “Double or Noth¬ ing”, and the Horace Heidt Talent Show. Red Lion Stanley-Warners has given up oper¬ ation of the Community. The lease expired on Aug. 7. Sheppton The Palace closed recently. Stroudsburg The St. Cloud Amusement Company, which took over operation of the Sher¬ man and Plaza, reopened the Plaza after A recent double reissue special at the S-W Capitol, Philadelphia, Hollywood's "Two Muggs From Brook¬ lyn" and "Kelly the Second", received nice promo¬ tion with this catchy front, which proved effective. VO you REMEMBER? Twenty-five Years Ago: E. L. Davis was Philadelphia agent for Paramount Publicity Corporation, supplying advertis¬ ing slides to theatre owners. . . . L. Luberoff was district sales manager for Moller Organs. . . . Local movies were quite a drawing card, and Local Movies Film Com¬ pany, Philadelphia, was in the business. extensive redecorating. The Sherman pol¬ icy was changed to continuous during the summer. Variety Club Philadelphia^ Tent 13 “Race Street” was screened through the courtesy of RKO. Believe it or not, this imposing looking stunt cost J. D. Edwards, manager. Park, Williamsport, only the cost of the sign, $13, but was worth plenty more in publicity for the recent run of MGM's "Summer Holiday". Gracing the Ford flat-bottom truck were two aides in bathing suits, and’ a nine-piece orchestra, which played tunes From the film. Both the Ford agency and the band leader felt the publicity received was worth the gratis performances, since the vehicle, the girls, the orchestra, and the sign toured the busy intersections of the city. The terrific bally campaign for Unlversal-lnternotlonars "Top Roots" in Philadelphia os well as the appearance of the film's stars resulted in this tremendous line outside the Goldman, where the film had its world premiere. August 18, 1948