The Exhibitor (Jun-Oct 1939)

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BM-8 better management TRUE STORIES FROM ALTEC FILES V. U. YOUNG, President, Theatrical Managers, Inc., Gary, Indiana Inspectors Saved Important Event , House Owner Says GARY, INDIANA— "For nearly a year, we had been having trouble with our public address system at the Palace Theatre here,” said V. U. Young, president of the Theat¬ rical Managers, Inc. Circuit, "and we were particularly concerned about its function¬ ing properly during a style show for which we had enlisted large community interest and support. Our Altec Inspector R. C. Gray, and D. A. Swanagan, from the Altec Chicago office, cheerfully put in long hours working under high tension on the problem, and never gave up until our troubles were licked. Our style show was a complete success. It is that kind of work by Altec field men that reminds theatre operators of the value of Altec service and forcibly reminds them of how great a protection Altec serv¬ ice is to owner and manager alike.’’ The Altec service inspector takes personal pride in belonging to an organization which renders to its exhibitor customers service that goes be¬ yond the required obligation. Let the Altec man in your locality explain how Altec service can ’ bring out the best” in quality and perfor¬ mance, in the equipment now in your theatre .ALTEC SERVICE CORPORATION 250 West 57th Street, New York City THE SERVICE ORGANIZATION Of THE MOTION PICTURE INDUSTRY suit from slipping on wet floors cannot be over-emphasized. • AUDITORIUMS are bound sooner or later, where ventilation is somewhat less than perfect — and not even under those ideal conditions — to acquire an odor be¬ cause wherever the human body exists there is sure to be more or less organic odor which persists despite all efforts to remove it. To Better Management recently came a sample, a new deodorant named "OdoNo,” a product of the Amarillo Chemical Company, Amarillo, Texas, and distri¬ buted by Odo-No Eastern Sales, Buffalo, New York. Realizing that the elimination of odors is one of the chief concerns of a theatre manager, the Editors were pleased to note the advent of this product, but, being somewhat of a skeptical nature, they failed entirely to be convinced of the glowing announcement of the company. Accordingly, a sample for testing was requested, and received. It was given to the manager of a 900-seat theatre in a lower middle class neighborhood, with the instructions to use this material — as indicated in the directions for use — with¬ out let or hindrance in determining, so far as his theatre was concerned, the ac¬ curacy of every statement made by the distributor. A powder — mixed with water at the rate of one teaspoonful to a gallon water — is without odor either in its solid form or its aqueous solution, but that it does to odors is every theatre man’s business. Our investigator reported his findings: O.K. on every count. During warm weather, when the airconditioning system is in constant use, place one teacupful of the powder in the water tank every few days to dissipate any stale or offensive odor. In the case LATEST MODEL. Here is a view of the Irwin Seating Company’s Model 127, with upholstered back, spring-to-edge seats, a ball-bearing, comp¬ ensating hinge. The backs are rimmed with aluminum. of being unfortunate as to be a stenchbomb victim, immediately apply Odo-No solution full strength to all affected sur¬ faces and spray the room vigorously with a strong solution. Also use the solution freely in case of a dead rat odor or any other stench caused by the decay of or¬ ganic matter. • FOR MATERIAL from which the foregoing was prepared, the Editors would especially thank the following persons and companies : John Doherty and the Vitrolite Division of the Libby-Owcns Ford Glass Company; William E. Green and the National Theatre Supply Com¬ pany; R. F. Winegar and the Irwin Seat¬ ing Company; Mr. Bliss and Earle Ludgin, Inc.; Fred C. Hild and the Hild Floor Machine Company; the Greater New York Carpet House, Inc.; K. Mi. Morse and the Odo-No Eastern Sales. USEFUL AND ORNAMENTAL. Flanking the proscenium are seen the new type air diffusers recently announced by the National Theatre Supply Company. Normally not thought of having decorative possibilities, the new device proves that equipment for deflecting air may be as ornamental as they are useful. This is another step making air-conditioning installations more effective. May 17, 1939