The Exhibitor (Jun-Oct 1939)

Record Details:

Title:
The Exhibitor
Date:
Jun-Oct 1939
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Exhibitor (Jun 1939-Oct 1939) New England Edition
Leaf #:
00043
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
March 21, 2024
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THE AUDITORIUM has been redecorated in lighter shades to give a more pleasant eliect. In the decoration, the ceiling was treated so that, by contrast with the former scheme (see insert), it appears much lower. REFERENCE FACTS: Size of Lot: 40 x 125 Seating Capacity: 650 Cost of Renovation: $21,000 Acoustical Treatment — Acousti-Celotex. Manufactured by The Celotex Corp. Air Conditioning — Refrigeration. Manufactured by Westinghouse' Electric Co. Carpets — Varied shades of rust. Manufactured by Alexander Smith & Sons Co. Chairs — Leather spring edge seat, mohair spring back. Manufactured by American Seating Co. Construction Material — Vitrolite structural glass. Man¬ ufactured by Libbey-Owens-Ford Glass Co. Curtain Controls — Vallen. Manufactured by Vallen, Inc. Decoration — Walls done in artificial leather, wall paper and paint. Display Frames — Manufactured by Sitterding, Carneal and Dqvis. Draperies and Stage Curtains — Manufactured by Novelty Scenic Studios, Inc. Generators — Hertner. Manufactured by Hertner Elec¬ tric Co Lighting Fixtures — Manufactured by Roman Art Fixture Co. and Ruby Mfg. Co. Projection Lamps — Peerless Magnarc. Manufactured by J. E. McAuley Mfg. Co. Projectors — Simplex. Manufactured by International Projector Co. Rubber Mats — Perforated and Corrugated. Manufac¬ tured by Hamilton Rubber Co. Screen — Walker. Manufactured by Walker American Corp. Sign and Marquee — Fabricated and Erected by Phillips Neon Sign Co. Sign Letters — Adler. Manufactured by Adler Sign Let¬ ter Co. Sound — Simplex 4 Star. Manufactured by International Projector Corp. Supply Dealer — National Theatre Supply Co. THE LOUNGE, that formerly was just a passageway to the auditorium, was en¬ larged to the generous proportions shown here.