The Exhibitor (Jun-Oct 1939)

Record Details:

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REFERENCE FACTS: Seating Capacity: 1200 Cost of Renovation: $60,000 (Including equipment) Acoustical Treatment — Acoustical plaster and rockwool. Manufactured by U. S. Gypsum Co. and Johns Manville Corp. Air Conditioning — Refrigeration. Installed by Pierce Phelps. Manufactured by Chrysler Corp. Candy Machines — installed by Berio Vending Co. Carpets — National Crestwood. Manufactured by Alexander Smith & Sons Co. Chairs — American Bodiform. Manufactured by American Seating Co. Curtain Controls — Vallen. Manufactured by Vallen. Inc. Decoration — Executed by Harry Brodsky Dec¬ orating Co. Display Frames — Manufactured by Loeben Ornamental Iron Works. Draperies and Stage Curtains — Manufactured by N. Kimmelman'. Furniture — Manufactured by The Howell Co. [Lighting Fixtures — Voigt. Manufactured by Voigt Co. Projection Lamps — Peerless Magnarc. Manu¬ factured by J. E. McAuley Mfg. Co. Projectors — Simplex E-7. Manufactured by In¬ ternational Projector Corp. Rubber Mats — Manufactured by O. W. Jackson Co. Screen — Walker. Manufactured by Walker American Corp. Sign and Marquee — Fabricated and Erected by Philadelphia Sign Co. Sign Letters — Wagner. Manufactured by Wag¬ ner Sign Service, Inc. Sound — Simplex 4 Star. Manufactured by In¬ ternational Projector Corp. Supply Dealer — National Theatre Supply Co. THE AUDITORIUM is now, after its complete renovation, a showplace typical of the modern theatre. The former seating capacity of 1300 was reduced to 1200 to allow more space for leg room between rows. Gaily patterned damask in many colors covers the walls for acoustical as well as decorative prominence, and is set off at the base by a plaster wainscot of a solid color. The ceiling is unbroken save for lighting fixtures. LOOKING TOWARD THE REAR, it can be readily seen that nothing was spared to make this house one of the outstanding in the community in which it stands. Note how the upper reaches of the walls are curved to eliminate some of the apparent height of ceiling. The lighting fixtures in the ceiling also house some of the outlets of the air-conditioning duct system. The chairs, of latest design, were installed during the time of renovation. THE FOYER is not a room in itself, but merely a part of the standee space. Installed here is the water fountain, flanked by two massive columns of glass block into which have been built the candy vending machines. The supporting pillar in the background has been covered with veneer paneling with upright lighting troughs inserted on two sides. The all¬ leather, circular seat around the base is quite appealing to those who care to resf a while.