The Exhibitor (Jun-Oct 1939)

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irnpu^ tetuto 5 bota lS\de kVie theater r ALWAYS A GOOD SHO AT THIS THEATER • “I dropped into the Majestic the other night. There’s where I’m going after this when I want to really enjoy a show. I’ve never seen better theater lighting. I found my seat without stum¬ bling and groping. My eyes didn’t get tired and I figured that was because there was no sharp contrast between the screen and the walls around it. It was a color feature and I’ve never seen more natural color on the screen.'’ Patrons do comment in this manner on thea¬ ters they visit and their friends respond to their impressions. When people desire to see a partic¬ ular feature they go to a theater they know will present it properly and in comfortable surround¬ ings. Such presentation means just one thing — high intensity projection. Simplified High Intensity projection costs little more than obsolete low intensity projection. But it does give your patron the impulse to return. Ask your Dealer’s Salesman for the Facts on Equipment and Operation Costs C I M D I I C I E h QODODaDDQaDaDDaaaaoaD00DDOODOC 0 MODERN ( WITH NATIONAL SUPREX / p 0 0 0 0^_0_0_0_Q_D_0_a 0 □ D O u Q Q ODQOQOOOOO Q Q □ □ 0 P_ NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation CARBON SALES DIVISION, CLEVELAND, OHIO General Offices: 30 East 42nd Street, New York, N. Y. IRAN CHSALtSQFF ICES: PLTISBJJJ1GH CHICAGO SAM FRANCISCO The i vords “ National ” and “Sfiprcv” are trade •marks of National Carbon Company , Inc.