The Exhibitor (Jun-Oct 1939)

BM-26 better management Highlights in Equipment News Recent Installations Boston Among the recent installations of the Capitol Theatre Supply Company, Boston, are the fol¬ lowing: For Nathan Yamin’s Park, Strand, Em¬ pire, Fall River, Massachusetts, Brenkert Suprex lamps and copper oxide rectifiers; for Meyer Stanzler’s Community, Wakefield, Rhode Island, two Monograph projectors; for Z. Roy s Orpheum, New Bedford, Massachusetts, two Monograph projectors; for E. M. Loew s Regent, Arlington, Massachusetts, Ideal chairs (complete reseating); for Fred Sharby’s Magnet, Clare¬ mont, New Hampshire, a remodeling job. Recent installations by the Standard Theatre Supply Corporation, Boston, include the follow¬ ing: for Mullin & Pinanski’s Strand, Lowell, Massachusetts, a new marquee; for M. & P.’s Marlboro, Marlboro, the Wollaston, Wollaston, Massachusetts, the Crow'n, New London, Connec¬ ticut, new Brenkert lamps; for M. & P.’s Merrimac, Lowell, Massachusetts, a "neonized” mar¬ quee; for M. & P.’s Embassy, Waltham, Massa¬ chusetts, Wide Range Sound. Among installations recently completed by the National Theatre Supply Company, Boston, were following: for Nellie Shea's Eagle, Lubec, Maine, new Simplex sound, carpets, drapes, chairs; for A. Franccschelli’s Elite, Walpole, Massachusetts, complete alterations, including new carpets, trac¬ eries, fixtures, ventilation system. Recent installations of the Independent The¬ atre Supply Company include the folliwing: for the Riverside Park Drive-In, Springfield, Massa¬ chusetts, complete booth equipment including Simplex arcs, rectifiers, and sound equipment; for the Morse, Franklin, Massachusetts, new Suprex rectifiers, Wenzel ace projectors; for the Star, Fairfield, Maine, Simplex projectors, arcs, sound equipment, and screen. Look to GENERAL for chair seating BEAUTY — streamlined, modernistic — rich in color and design, imparting life and sparkle to theatre interior. Adaptable to any harmony plan. And very economical, too. For a new seat or re-seating job, consult a GENERAL dealer. He'll give you "A SQUARE DEAL CHAIR DEAL." © ■ Kill ij.i 1 1 iJ GENERAL SEATING COMPANY JOE C I F R E , Inc. 37 WINCHESTER AVENUE BOSTON, MASS. Buffalo, New York Supply dealers of the Metropolitan East, in re¬ porting recent installations to The Exhibitor, find the following items newsworthy: Vernon G. Sanford, for the National Theatre Supply Company, announces the following instal¬ lations: For Andrew Geitner’s Geitner, Silver Creek, New York, two Peerless Magnarc lamps; for Keller and Blakely’s Grand, Wesfield, New York, two Simplex E-7 mechanisms, two Super Simplex pedestals; for the Saint John Cantius Lyceum, Buffalo, New York, one Simplex Four Star Type A sound system, one 1 3 !4xl 8-foot Walker White sound screen, two Peerless Mag¬ narc lamps, two Strong Zipper change-overs; for Alfred DiBello’s Roxie, East Syracuse, New York, a 1 6’4x22,/2-foot Walker White sound screen, one used Western Electric Wide Range sound system; for Dittrich Brothers’ (new) State, Endicott, New York, two Super Simplex mechanisms, two Simplex Type L Five Point pedestals, one Simplex Four Star Type A sound system, two Peerless Magnarc lamps, one Type HI 50-100 Hertner Transverter, two four-inch focus Series I Cinephor lenses, two Strong Zipper change-overs, one 1 0x2 2 -foot Walker White sound screen, one Model M-2 Timco ticket register, 175 yard, of Pattern NT-226-B Crestwood carpet, 12 5 square yards of 64-ounce Softred carpet lining, one Neumade NAT-1 booth table, one Griswoold R-2 splicer; for Herbert Hoch’s Rialto, Buffalo, New York, 8614 yards of National Imperial carpet. The Odo-No Eastern Sales, Buffalo, list the following theatres as clients for their new deodo¬ rant: Capitol, Rivoli, Columbia, Little, Hippo¬ drome, Academy, Lincoln, Plaza, Circle, Rialto, Gayety, Old Vienna, Buffalo, New York; Ridge, Franklin, Lackawanna, New York; Capitol, Ni¬ agara Falls, New York. The following Buffalo banks and trust companies have signed for OdoNo: Liberty, Marine Trust, Buffalo Industrial. Laubes Old Spain. The Harvey Carey chain of drug stores have been sold. Leo Murphy is in charge of the Buffalo office. Philadelphia, Penna. The Voigt Company, Philadelphia, announces that, among its recent installations of lighting fixtures, are these: at Sam Tannenbaum’s Palace, Atlantic City, New Jersey; William C. Hunt’s Liberty, Cape May, New Jersey; David Yaffe’s Unique, Norman Lewis’ Jumbo, Raymond J. O’Rourke’s Doris, Philadelphia; Comerford-Publix Theatre Corporation’s Comerford, Carlisle, Pennsylvania; M. Margolies’ Mack, Chester, Pennsylvania; Sam Varbalow’s Rio, Camden, New Jersey. Helpful Hints On Preventing Film Scratching The following suggestions for the elimination of film scratching were recently sent out to all the¬ atres of the Albany, New York, territory whether Metro accounts or not, by branch man¬ ager Ralph Pielow. The Editors of Better Management reprint the Pielow hand-out in the hope that the suggestions it contains will help projectionists elsewhere to reduce exchanges’, as well as theatres’ :in scratched prints. "1. Operators should take the film guide roll¬ ers on the top magazine out at least once a week to clean them as the dirt, dust and oil will gather between them. "2. After every first or second reel that runs take a cloth and pull it between the rollers which will keep the rollers clean. After the above is done take a tooth brush and clean all sprockets, and the idlers should be cleaned once a day by taking a small wire or piece of pipe clean¬ er between where the sprochet teeth travels. By doing that it makes the film ride more freely on the sprockets. "3. Also see that the aperature and film gate is cleaned at least once a day. When cleaning the aperture and film gate do not use a knife, but place the flat of a coin where the emulsion is gathered and clean it that way. For if you use a knife it scratches into the metal and causes the film to be scratched while riding past the aperature plate. "4. Check the sliding pads on the film gate, for if they are worn with a groove in them the film will not ride properly and will also cause scratching. "5. If the machine is clean on the side that the amulsion is traveling, you will always get away from scratching. "6. If the above is carried out it will elimin¬ ate a lost of trouble, and most important will prevent many causes that could scratch films. It will also give you good sound reproduction on your projectors. "7. If the outfit is Western Electric there is a film chute traveling from the sound head to the take-up magazine that should be cleaned at least once a day. "The above items should help all operators from scratching films.” New 1 6 -mm. Projector The DeVry Corporation announces a new professional 16-mm. arc lamp, sound projec¬ tor, designed for large auditorium and theatre use. This machine incorporates all of the essential 3 5 -mm. mechanical requirements necessary for heavy duty use, including a sprocket inter¬ mittent system instead of the ordinary clawtype system used in all 16mm. projectors. By means of a new development in forced draft ventilation, it is possilbe to use an espe¬ cially designed high-intensity arc lamp with¬ out creating heat at the picture aperature. Introduction of this machine makes possible the use of 16-mm. sound films in the largest of auditoriums, as it delivers a 20x24 foot picture at a distance of over 125 feet from the screen. The apparatus has a 4,000-foot 16mm. reel capacity, which allows for a continour running period of one hour and 45 min¬ utes. TSC Re-Surfacing Screen The Theatre Specialties Company, New York, representing a large chemical and re¬ search organization, is doing a big job in motion-picture screen resurfacing. TSC has done work for the Interboro, Endi¬ cott, Century, Rugoff and Becker, Randforce, Five Boro, Consolidated, Cinema, other cir¬ cuits in and around metropolitan New York. TSC, with its close factory co-operation, has also developed TSC film cement, flame¬ proofing liquid (salt free), leatherette patch¬ ing cement for theatre chairs, soapless sham¬ poo service for carpets. Irwin’s No. 127 Appears Of the new chair, R. F. Winegar, vice-presi¬ dent sales manager, Irwin Seating Company, says "The chair is equipped with a full uphol¬ stered back with an aluminum rim. The seat is of spring-to-edge type, which is very comfort¬ able. "The standard of the chair is new and has just recently been designed, and it is something a little different than what is now on the market. "The hinge of the chair is of the direct ball¬ bearing, compensating type and is made of a heavy gauge of steel.” "Cinetymer” Makes Appearance A device, said to eliminate the possibilities of white screens, errors of commission and omission in change-overs, has been announced by the Cinetymer Company. It is the "Cinetymer,” a dial contraption that indicates footage yet un¬ projected and the time (in minutes and tenths of a minute) required for its projection. By means of tabs, to indicate the starting point (on running time as well as footage of the particuar reel), the indicator is set after each reel, the setting also winding the device. May 17, 19)9