The Exhibitor (Jun-Oct 1939)

THE EXHIBITOR 17 NEW YORK CITY NEW YORK CITY gfiPOSED Confessions of a NAZI SPY EDW. G. ROBINSON MANCII 110 1*1* fteorje Soliri • Pawl luhat H..ry O’Nalll • Directed by ANATOLI M**, DOORS OPEN 8 A. M. STRAND Lite Fr.tur.. IT: 30 mil 2:30 A. M. 65?itaui *•'' — ALREADY 00,740 CHEERING MEN AND WOMEN HAVE MADE IT THE STRAND’S BIGGEST THRILL-JAMMED HIT SINCE G-MEN ! EDW. G. ROBINSON :>'gAN9l5 LEDfAW • G.orqe yH£«r. * fo-1 ; Henry ON.III * Directed by. ANATOLI’ L1TVAK :>■ ■ ;-v J/N person bss LAST TIMES TODAY ERR<?L FLYNN -' DODGE CITY" IU PERSON' GUY LOMBARDO .nd hi. ROYAL CANADIANS NEW YORK CITY Confessions YJlED imiNq j HMSI „ andhis I 0 Pennsylvanians And oil the famous ™ ® favorites of his cele Tap Action Entertainment at the Age' hrated Radio Gang ! EDWARD G-MAN ROBINSON V The 9e . MEW Yonll CITY C ^Tr AS r«* • ~ H ^rih/zR uadcr, .u.u. «iru to 4 n, t«W"t «<* tW--° MRt 0,tM“ f andhis y --n.San,a'>s ™ fa,**. _ EDWARnT'*"° Z7rntn,n^ •g&» o ““ Strand «... WAy * «nw Jr *EW York CITY NEW YORK CITY V A DATE Every Woman Keeps! . . . f/ie 26,741st woman saw the unforgettable CONFESSIONS OF A NAZI SPY . . . because no story ever told, by the screen boa reoched 10 doae to their understanding heart*; because no picture hae atirred their aouli ao deeply; becauae ita message la one American womanhood holda dear, women hasten to see it— and be thrilled throughout every entertainment-packed minutel A WtfHf Fni. Fhttf, • DlntM If U+ve I, rterrief EDWARD G. ROBINSQN A Grand and Glorious IN PERSON Show, besides! FRED WARING AND HIS PENNSYLVANIANS AND All THI RAOIO GANG Hints on Newspaper Advertising FRED WARING 4NP HIS PENNSYLVANIANS POtlY McCLINTOCK • STUART CHURCHILL • NAY SAX SCOTTY IATKS • DONNA DAE • TWO IEES AND A HONEY IIS PAUL TRIO with JIMMY ATNINS • GORDON GOODMAN PIRNE • WARING GLEE CLUE aid ALL THE RADIO GANG !Sa!!a!aU£i«!a4Q” « iS1-"' MB* ZSL Ala., No. 3 8 — " Confessions of a Nazi Spy ” ( Warners ) "Nazi Spy” is one of those pictures which either do very big or very little depending on the locality, and some of the layouts on this page offer a few angles which are not empha¬ sized in the pressbook. We refer to the ads headed by "already 9 6,740 cheering men and women, etc.” and "A date every woman keeps.” Obviously, the house was aiming to pull in the women be¬ cause the gross must have shown the women's vote was needed. We like the ad headed "a date, etc.” because it represents a new attack on a show which might not appeal in some areas because of the topical angle. "Nazi Spy,” without the topical atmospere, is still a good melodrama, with Edward G. Robinson, Paul Lukas, Francis Lederer and other names to help. Remove the Nazi angle and it should be saleable in those spots where the people might go for the other type of show. Why "Nazi Spy” is not doing the business in some places is a question, but the layouts in the pressbook will not represent any prob¬ lem, because they are direct and to the point. However, there is no sense beating around the bush. If the angles in the pressbook are not useable in some sections, new ones have to be found. The New York engagement is represented here because it is almost complete and because other ads seen were directly from the pressbook. "Nazi Spy,” in future engagements, unit need selling. We suggest that exploiteers study what is on this page and make the most of it. May 24, 19)9