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18
the exhibitor
NEW YORK CITY
NEW HAVEN, CONNECTICUT
starts TOMORROW!
^ ^amntk/sm
ROAR INTO THE HEART OF THE OLD WEST WITH THE EMPIRE Bl'ILOERSI
Ends Tonltr "Lady1* From Kentucky.” and ' Back Door Vo Heaven"
SYRACUSE, NEW YORK
NEW YORK CITY
WORCESTER,
PHILADELPHIA
MASSACHUSETTS
ALBANY, NEW YORK
for
WASHINGTON, D. C.
''’ODORS OPEN TODAY AT 9:15 AM. — FIRST SHOW 9:311 «.lf\
Feature at 9:30 a.m. 12:25-3:30-6:30-9:35 pro, . J
Cecil B. DeMille’s
UNION PACIFIC"
! A Paramount Picture with
Barbara Stanwyck Joel McCrea
MIN TAMINOFF ■ ROBERT PRESTON
NEW YORK CITY
starring BARBARA
STANWYCK McCREA
WITH
AKIM TAMIROFF • ROBERT PRESTON LYNNE OVERMAN • BRIAN DONLEVY
cecil b. dcmille
Roaring Adventure! Flaming Romance ..
of a man and a girl who shore a thousand dangers for love and gloryl The greatest Ameri¬ can epic of them all!
b3S^HIMBIR
AND HIS ORCHESTRA
THE MERRY MACS
Paramount
preview
tonitei
Hints on Newspaper Advertising
No. 39 — "Union Pacific ”
( Paramount )
If there is a similarity among the ads repre¬ sented on this page it is because the pressbook covers the subject so thoroughly that there is little need for using anything but the essentials contained therein.
There seems to be unanimous approval of the use of the heads of foe! McCrea and Barbara Stanwyck in the layouts, and we think the Use of the heads of Akim Tamiroff and Lynne Over¬ man also of advantage , particularly of the former.
Most of the boys also agree on the use of the following terms: "roaring adventure — flaming romance — adventure romance — more than a thrill a minute — thrill, etc.”
We ike the critics’ ad from New York City; in fact, good words might be said for all of the New York City entrants.
The variety here, with holdover, coming and current ads of various s:zes, one two and three columns, should give showmen plenty of sug¬ gestions, with proper use of the pressbook.
Then again, use of the combination ads for double features and vaudeville is shown to good advantage.
Backed by the " Union Pacific” tra il, "Union Pacific” has been starting great guns, and these ads should help hold that advantage. This set of layouts is one of the best.
May 24, 19}9