Exhibitors Herald (Jun-Dec 1917)

10 EXHIBITORS HERALD Summary of Current Issue News of the Week Illinois State Censorship Bill Beaten in the Senate 11 H. B. Varner of North Carolina Exhibitors' League to Oppose Ochs for M. P. E. L. Presidency 11 Big Program Planned for Philadelphia Exhibitors' Convention 11 Goldwyu Distributing Corporation Elects Officers ; Many Exchanges Opened _ 12 Ince Disposes of Holdings in N. Y. M. P. Corporation and Triangle ; to Produce Independently 12 Motion Picture Theater Owners' Association of Illinois to Elect Officers This Week 13 Star Cast for "Fall of the Romanoffs" Nearly Completed by Brenon 13 Wichita Exhibitors Fight Kansas Censors 13 Chicago City Collector Seeks New Tax Scale Suitable to Exhibitors 14 Fire Prevention Aid for Film Booths Given Exhibitors by Association Body 14 Court Rules Against Triangle in Use of Patented Title 14 Keith-U. B. O. to Handle Big Features on State Rights Plan 15 Hopp Gets Resolution Passed by Chicago League Which Favors Son's Business 15 Film Industry Subscribes $5,000,000 to Liberty Loan.. 15 "Joe" Hopp Discontinues Subscription to "Exhibitors Herald" 16 * Brady Publication Schedule of Films Rearranged to Aid Advance Plan 17 W. A. Bach Resigns M. II. Hoffman, Inc.,, Post and Returns to Universal _ 17 Sam Trigger Leases Corona, L. I., Theater; Will Have Big Chain 17 Merchandising Plans Fit Film Trade, Sales Chief of General Company Finds on Trip 18 Mr. Cico Toodles, of Cahill-Igoe Fame, Now Is Among Us _ 18 Freuler Engages Albert Capellani to Direct Julia Sanderson, Noted Stage Star, for Mutual 19 Meredith Pictures Picks First Subject of Seven-Reel Series 19 Noted Russian Stars Directed Own Films ; Seen as Innovation When Shown on Broadway 20 Reviews "The Divorce Game," World C. D., Five Parts, with Alice Brady 23 "Some Boy," Fox C.-D., Five Parts, with George Walsh 23 "Who's Your Neighbor?" Master Drama Features, Inc., D., Seven Parts, with Christine Mayo 24 Selig World Library 24 "The Ghost of Old Morro," Edison-K-E-S-E D., Five Parts, with Mabel Trunnelle 24 "The Haunted Pajamas," Yorke-Metro C.-D., with Harold Lockwood 24 "Fires of Rebellion," Bluebird D., Five Parts, with Dorothy Phillips 25 / "Wild and Woolly," Artcraft C.-D., Five Parts, with I Douglas Fairbanks _ 25 "The Heir of the Ages," Pallas-Paramount D., Five Parts, with House Peters 25 "Steps to Somewhere," Essanay-K-E-S-E D., Two Parts, with Mary McAlister 26 "The Rainbow Box," Essanay C.-D., Two Parts, with Marguerite Clayton and R. La Rock 26 "The Immigrant," Lone Star-Mutual C, Two Parts, with Chaplin „ _ 26 "The Fire of Youth," Butterfly D., Five Parts, with Jack Mulhall 26 "The Golden Lotus," Brady International ServiceWorld D., Five Parts, with Regina Badet 27 "Fires of Youth," Thanhouser-Pathe D., Five Parts, with Frederick Warde 27 "When Sorrow Weeps," Essanay-K-E-S-E D., Two Parts, with Mary McAlister 28 "Periwinkle," American-Mutual D., Five Parts, with Mary Miles Minter 28 "A Roadside Impresario," PallasParamount, Five Parts, with George Beban 28 Departments The Voice of the Trade 31 The Film Stock Market 33 This Week at Downtown Chicago Theaters 33 Synopses 35, 36 Canadian Film News 37 Chicago Trade Events 38 New Theaters ~ > 38 New Corporations 38 News of Exhibitors and Exchanges 43, 44 Foreign Markets _ 45 (Continued from preceding page) Mr. Ochs has talked loudly and wildly, both verbally and also in the columns of his trade paper, about what he intended to accomplish for the exhibitors of the United States. But a survey of his record to date evidences a scarcity of accomplishments that gives proof that his efforts have been directed more to other ends than to promoting the interests of exhibitors. Hence the league left to its own resources and to the efforts of the men now in charge can do little to escape its present sorry state. The only hopeful remedy lies in the hands of the representative exhibitors of the country. These men — the real theater owners and operators whose interest is the motion picture business and not "exhibitors' politics" — must for the sake of the organization come forward at the coming convention, make the voice of square-dealing heard on the floor of that assembly and elect to the president's chair a man whose record, personal integrity and ability stamp him an able representative of the exhibitors of America. Fire Prevention Exhibitors should acquaint themselves with the progress that is being made in the work of fire prevention. The importance of this work to operators of motion picture theaters cannot be overestimated. To be familiar with methods of fire prevention is not only highly advisable from a commercial standpoint but it is an imperative duty growing out of the responsibility of managers for the welfare of patrons they are entertaining. Many theaters can be excellently safeguarded merely by the adoption of proper regulations ; in other cases certain minor changes must be made, together with the purchases of some apparatus. In any event it is a wise course to know the essentials of fire prevention. Failure to do this carries with it a tremendous responsibility. Martin J. Quigley.