Exhibitors Herald (Jun-Dec 1917)

EXHIBITORS HERALD 37 [er's commands, and brings the mother to the little girl's side. The mother starts and Marie finishes the prayer. When Mr. Watson returns the little Igirl pleads that he allow her mother to remain, and he consents. WORLD "The Golden Lotus" — (five-reel Brady-International drama, with Regina Badet). — Leah operates a gambling house and lures men to their fate. Carrell. frequenter of her gambling house, loves her, and because she will not marry him, he shoots himself. Later she meets Reginald Ramsaye, a novelist, and the two become infatuated. But when Ramsaye learns her true nature, he leaves her and goes on an exploration trip. She finally marries a marquis and when the son returns, she learns that she has married the father of the man she loves. She tells Ramsaye that she still loves him and begs him to marry her. but he has met another girl and will have nothing more to do with Leah. The realization of how matters stand, forces Leah to shoot herself. TRIANGLE 'Madcap Madge" — June 24 (fivereel Ince comedy-drama, with Olive Thomas). — Mrs. Flower is anxious to marry off her daughter, Julia, who after six strenuous seasons, still is single. Mrs. Flower learns that the Earl of Larlsdale will winter at Palm Beach and so Julia and Mrs. Flower journey to the beach in an endeavor to win the title. Madge, the younger daughter, who still is at school, has been left there. She does not like the idea, and through her madcap pranks, gets expelled. She. too, journeys down to Palm Beach, where she shocks the fashionable colony and sends her mother into a hvsteria. 0171? PLATFORM "There is but one course to take if the exhibitors' organization is ever to attain its rightful place in the industry: there must be a thorough housecleaning of men and methods and the old parasitical system of making the league a poaching ground for a few selfish individuals must be forever abandoned." —From HERALD editorial, May 19, 1917. Calgary, Aha. — D. G. Walkley, president of the Film Exchange Managers' Association of Alberta, has announced that the association will fight the proposed Daylight Saving Bill in this territory and has enlisted the aid of exchange associations of Canada for a Dominion-wide campaign of protest against the measure. The : ssociation points out that this system not only shortens the dark hours of the evening, which tends to keep patrons away from shows, but also confuses the time table for shipping the films, and quite often holds up the show. Halifax, X. S. — Business in Halifax keeps up as good as usual and the raise in prices does not seem to affect exhibitors, other than to prove of benefit. In some cases the theaters have noticed a tendency for the matinees to increase and the evening shows to drop off in attendance, owing to the fact that the extra price of admission is not charged in the afternoon. opening an office under the management of Xorman McArthur, who has been in the past number of years manager of the general office here. Mr. Braden, who has aided Mr. McArthur for some considerable time, will step up to take charge of the General Film office. It is also reported that the Globe Film Company will open offices in St. John. Mr. Fenton of Montreal has applied for a license for the Triangle Films in this territory. These films are going to be used in the Imperial Theater, St. John, and Walter H. Golding, manager of the Imperial, will be representative here as far as the Imperial Theater is concerned. Toronto, Ont. — A new film concern has been incorporated here with the capital of $75,000 under the name of Atlas Films of Canada. The concern will handle industrial films and make comedies. The first comedy has been completed. It is a two-reel subject. Toronto, Ont. — The Canadian National Features of Trenton has completed two pictures, it has been announced. These may be held over until the fall before being published. William Cranston, president, is well known through his work in arranging for the presentation of "The Birth of a Nation" and "Intolerance" throughout Canada for A". S. Court St. John, X. B. — A number of changes are being made in the film exchanges in this city. The Metro is Vancouver, B. C. — P. X. Doyle, formerly of the Regal Film Company, Limited, of Montreal office, has succeeded M. J. Meagher as manager of the General Film Company, Vancouver. Mr. Meashcr's future plans have not been announced, although it is understood lie is planning to go cast.