Exhibitors Herald (Jun-Dec 1917)

X H I B I O R H R D Mutual Meets Demand for Comedies With "Snap Judgment" Starring Russell and "Please Help Emily" Ann Murdock The demand on the part of the American public for comIdy in their entertainment is met in the Mutual schedule for he week of November 19 when "Snap Judgment," starring Villiam Russell, and 'Tlease Help Emily," featuring Ann lurdock will be published. The schedule carries also a one eel Strand comedy, a one reel Cub comedy, a two reel serial nd a one reel tropical. In "Snap Judgment," an American-Mutual production, Villiam Russell is given an opportunity to display his versaility in a comedy role as well as his prowess as a fighter, 'he story begins with the ending of Jimmie's romance when e fails to arrive for his own wedding. He goes to Arizona, is sweetheart learns that Jimmie was not at fault, and the ostponed nuptials are staged. In the supporting cast are Francelia Billington, Harvey lark, Adda Gleason, Charles Xewton, Clarence Burton and ttle Ruth Everdale. Edward Sloman wrote and directed the tory. "Please Help Emily" gave Miss Murdock the role of willful girl who, eluding the guardianship of prudish friends, ikes refuge in the apartment of an admirer in the wee hours f the morning. Supporting Miss Murdock are Jules Rauourt, Ferdinand Gottschalk, Amy Verness and Grace Carole. Dell Henderson directed. In "A Maid to Order," little Billie Rhodes and Jay Beisco present a merry mix-up. Jay gets initiated into a lodge nd Billie puts the finishing touches to the job. It will be vailable November 20. November 22 marks the publication ff "Jerry's Victor}'," a one reel Cub comedy with George )vey. perfection Pictures Through Essanay to Issue Four Plays in Two Months Four new comedy-dramas are ready for publication by fcssanay late in November and in December, in addition to the ! sual weeklies and other pictures that are published monthly. } -ittle Mary McAlister is featured in two of the plays; Taylor t lolmes in another, and Jack Gardner in the fourth. The first is "The Kill-Joy," featuring Little Mary. The I icture deals with a group of confirmed woman-haters who I ave founded a village and passed laws making hanging the I enalty for bringing a person of the opposite sex into the I )wn. One of the woman-haters finds Little Mary lost in the I esert, and finally she wins the heart of every one. The issue ■ate is November 19. "Gift o' Gab," featuring Jack Gardner, details ,the adven. ires of an ambitious young man who can talk most am-one ■ lto most anything. The issue date is November 26. Mr. Holmes is featured in the third comedy-drama, "The I mall-Town Guy." It was adapted from the magazine story. The Picture of Innocence," by Freeman Tilden. It is the tory of an unsophisticated village hotel clerk lured to the • Aty by a gang of crooks who use him as a tool. Another picture featuring Little Mary McAlister is to be ublished on December 24. It is entitled "Sadie Goes to leaven," adapted from the Good Housekeeping Magazine story • f the same name, by Dana Burnet. These features are all Perfection Pictures, released through t te George Kleine System. dme. Markova, Russian Actress, Makes Her Debut as Fox Star 'The Painted Madonna," with Mme. Sonia Markova, he Russian actress, will be published on November 11. The ew member of the Fox forces portrays the character of , country girl who goes to the city, becomes a popular and eckless member of the chorus, develops into a woman of the !/orld, known widely as the Black Nightingale, and eventally reforms, turning her palatial home into a refuge for riendless girls. The cast includes Sidney Mason, William Lampe, David lerblin, Albert Tayernier, Anita Na^aro, Edith Reeves and ulia Stuart. The story is by George M. Scarborough and the picture ■as directed by A. C. Lund and photographed by Joseph Rut:nberg. By Fuller Pep Figure it out. If a patron goes to a picture show every night in the year he'll only be contributing $3.65 to the war fund. WHATDYAHMEAN ILLITERATE? "There is a higher percentage of illiteracy in New York than anywhere else in the United States. Most of the big film concerns have their headquarters in New York." — December Photoplay Magazine. "THEM BABIES" CAN'T SEE IT Is there to be a separate peace between the A. E. A., the M. P. L. E. and Lee Ochs? Fall suits in the film industry are running to loud patterns. More work for the lawyers. ONE WAY TO GET 'EM IN Vitagraph announces that the Garfield Theatre, Chicago, is giving away free tickets to children for the first episode of "The Fighting Trail." GROTESQUE There was a young queen of burlesque Who tried to jump over a desque, When she sat in the inque It made the girl thinque The whole thing was quite humoresque. THE P. A.'S CRITICISM Terry Ramsaye, Mutual Pub. chief, after a screen examination of a picture rejected by Mutual last week, was beseeched by the worthy sponsor of the unworthy fil-um for an opinion. Says Terry: "Rather strikes me as if it ought to be an advertisement for the Soo Line, inasmuch as it starts nowhere, ends nowhere, and there being nothing much to see en route." The said T. R. being a very able-bodied citizen, there are, fortunately, no casualties to report. HURRAH FOR WINNIE! W. R. Sheehan, G. M. of the Fox Film Corp., has made the following suggestion to Walter Sanford, general publicity director: "I believe stories for newspapers issued by m. p. companies at the present time are over written and carry too many words and too few facts. Therefore, let Fox Film set a good example and hereafter make three sticks, or three hundred words, the limit for our news stories. Editors will appreciate our desire to give them genuine items of news interest written tersely and accurately." But why make newspapers an exception? STORY'S WELL PADDED, TOO The Herald is in receipt of an article by "Peter Pad" about an actress scorning make-up and curling irons. That's the first time a press agent ever admitted the "pad" part of his work. SWISH! .JUST LIKE THAT! Office Boy — "Here's the Artcraft Advance, the Paramount Progress and a lota junk from 485 Fifth avenue, New York. What'll I do with it?" News "Ed." — "Throw it in the waste basket." A contributor, in a four-page article, suggests the study of music as an aid to scenario writing. From a close study of the screen one would think a few writers are using that method now, possibly jazz bands and things like that. DRAT THE PENNIES ANYWAY The girls in the box-offices are kept so busy making change and collecting the war tax they hardly get time to knit nowadays. All eyes were turned toward Chicago's branch of the A. E. A. last week when it started something by protesting against the footage tax. A sturdy bunch of Exhibs., this, with the courage of their convictions. 31