Exhibitors Herald (Jun-Dec 1917)

H R H R D cides to close up the "Empty Poke." As she is nailing the door shut, Herbert dashes up, asking protection from an Indian squaw and a number of children. Herbert explains that at the time he had forgotten he was married. He returns to his dusky wife, while Nancy looks out upon a bleak existence. "Hula Hula Hughes" — (two-reel L-Ko comedy with Hughie Mack) — Hughie goes to the beach and is much flattered when the pretty bathing girls tell him he is a vision in a hula hula costume, and to please them he dances until he falls limp on the beach. The Purity League decides to clean up the beach, and Hughie and the girls are arrested, but when they find Judge Knott is the judge to try them they threaten exposure if he fines them, so they all go free. Hughie gets into a mixup with his wife when he conceals a pretty girl in her room and when he finds that the lifeguard of the beach is with Mrs. Hughie. WORLD "Her Hour" — November 20. — (five-reel World drama with Kitty Gordon) — Because she will not submit to the undesirable attentions of an amorous floorwalker, Rita Castel is discharged from the department store where she has been working. She returns home to find her mother dead and her brother under arrest. She seeks employment from Phidias Trent and unable to resist longer, submits to his ruling: Trent, tiring of Rita, finallv casts her off. She meets and marries Ralph Christie, who before marriage will not listen to a confession Rita wishes to make, but learning of her past, later, however, he orders her from his home. Rita becomes a lobbyist while Trent is running for district attorney. She plans to make Trent, now happily married, pay the price, but he threatens to expose her past to her daughter, Alicia, and thus she is forced to remain quiet. Alicia has met Dick Christie and when he reads in the papers that Alicia and her mother are mixed up in a murder trial, Rita having killed Val Clement when she found him trying to attack her daughter, he tells his father of his love. The elder Christie begins to realize he has not given Rita a chance and they go to the assistance of the women they love, but the shock is too great for Rita and she passes away. "Easy Money" — November 19 — (fivereel World drama with Ethel Clayton) — Lois Page is dismayed to find that her uncle can no longer afford to pay for her sculpture lessons. Richard Chanslor asks her to marry him so that he can receive money his grandfather is holding for him. until such time as Richard marries to suit the grandfather's wishes. Lois accepts on condition that each is to go his way afterward. Hildreth, Lois' instructor, takes advantage of this situation and forces his attentions on Lois. He takes her to a deserted inn and Chanslor, watching their departure, follows. He arrives in time to rescue Lois from Hildreth and this brings to him a realization that thev love each other. "Empty Pockets" Pleases Board of Exhibitor's Circuit The action of the purchasing board of the First National Exhibitors' Circuit in securing the distribution rights to Herbert Brenon's film version of Rupert Hughes' novel, "Empty Pockets," has met with the commendation of many exhibitors in various sections of the country. Some of the more enthusiastic of these have wired the board their congratulations. Others have written their approval of the action. Among the more prominent members of the purchasing board are S. L. Rothapfel, T. L. Tallay, H. S. Schwalbe. Fred Dahnken. Aaron Jones, Robert Lieber, E. H. Hulsey and J. D. Williams. Jean Lenox Makes Debut in Film "Two Women" A new recruit to the screen is Jean Lenox, who has joined the Norma Talmadge Film Co., and is making her film debut in the adaptation of Rupert Hughes drama, "Two Women," which Norma Talmadge is making. Miss Lenox wrote "I Don't Care," the song for Eva Tanguay, and "Isn't It Funny What a Difference Just a Few Hours Make-" which George M. Cohan included in his repertoire. In addition to her activities before the camera Miss Lenox is writing some of the numbers for the new Raymond Hitchcock review. Sunshine Comedies Are at the Disposal of All Exhibitors Exhibitors, regardless of their film affiliations, may secure Sunshine Comedies, according to an announcement by William Fox, who states that the comedies will be published on an independent basis. The first of die Sunshine Comedies, "Roaring Lions and Wedding Bells," has been published and the prints nave already been received by the exchanges. Twenty-six of the comedies will be issued each year, one every two weeks. The Fox company reports a heavy demand for "Roaring Lions and Wedding Bells" by exhibitors. Trimble Will Direct Second Petrova Film for Exhibitors' Circuit Larry Trimble, a director of international repute, will direct the second of eight pictures by Madame Petrova. to be distributed through the exchanges of the First National Exhibitors' circuit. Work on the new picture was started after the final scenes of "Daughter of Destiny" were completed, and is now well under way at the studios. Mr. Trimble will be assisted in his direction of Madame Petrova by a staff of experts. The latest Petrova director is one of the youngest men in the business, being but thirty years of age. Exhibitors, Anxious to Book New Serial, Besiege M. H. Hoffman, Inc., Distributors From every part of the country M. H. Hoffman, Inc., New York, has received letters from exhibitors wishing to sign contracts for the new serial which is being written by William J. Flynn. chief of the United States Secret Service. Although official announcement was only recently made concerning the serial, which is to expose of the machinations of the Imperial German Government against the welfare of the people of the United States, there appears to have been created an unusual demand for early bookings. M. H. Hoffman, Inc., which will distribute the serial, is busy completing plans for an advertising campaign that shortly is to be launched, and otherwise perfecting the links in the chain for adequate distribution. "It is an indication of exhibitors' patriotism," said Mr. Hoffman. "No less than a tribute to their business sagacity, to have them rushing in with requests for prompt consideration in the placing of prints. In all my experience in this industry, I have never found greater enthusiasm over a big" feature for which the release date had not been set. "Our various exchanges, both in this country and Canada, are being besieged by requests for information concerning the serial." "The Messrs. Wharton," adds Mr. Hoffman, "are busy finishing up the casting of the serial and before many days have elapsed the Wharton plant, at 36 Ithaca. N. V., will be the scene of activities such as even this plant has never before known." Alice Brady Begins Second Select Film at Ft. Lee Studios Alice Brady has begun work on her second Select Picture at the Paragon Studio in Fort Lee. This is a screen version of Charlotte Bronte's novel, "Jane Eyre," and will be directed by Edward Jose. Miss Brady's leading man is Elliott Dexter. Coincident with the beginning of her second Select Picture, progress is being made on the cutting and titling of the first of Miss Brady's Select star series. "Her Silent Sacrifice." This picture is being put into shape for early publication through Select Exchanges. METRO CHANGES NAME OF LOCKWOOD'S PLAY The title of Harold Lockwood's next Metro play has been changed from "Love Me for Myself Alone" to "The Square Deceiver." The original title is the same as that of the novel by Francis Perry Elliott, from which the screen play was adapted. The picture is a comedv drama in five reels.