Exhibitors Herald (Jun-Dec 1917)

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X H I B O R H R D kii! EXHIBITORS What are you doing now? What have you done in the past? To Support A National Fraternity of Motion Picture Exhibitors? For about eight years Exhibitors of this country As a very general thing Have Not Given their whole-hearted support To any National Organization of Exhibitors. National Organizations lived from funds Raised by a few officials By giving Balls, Expositions, Trade Shows, Trade Papers and by doing a general pan-handling on propositions where mostly the film interests gave freely to these affairs. Now mostly You get what you pay for. As you individually did mostly nothing, Therefore you individually receive mostly nothing. And furthermore, what could you expect under the circumstances? YesAll Motion Picture Organizations should work for the best interests of the entire Industry, Agreed. But— Sometimes — yes, oft-times — questions arise whereby there must be decided What shall be rendered to the Exhibitor? What shall be rendered to the Film Producer? At such a time A National body of Exhibitors Must be free from entangling alliances. If a National Body Official Own a Trade Paper that lives by the advertising of Film Producers ; If your National Officials get their salary and pay postage by running Trade Shows, Balls and Punch and Judy Expositions supported by the Film Producers Then — Can that Body protect the interest of the Exhibi tor, first, last and always, or Give the Exhibitor the benefit of the doubt? A Fraternity that lives entirely by the aid of its membership can protect. To have such a Fraternity A few weeks ago the AMERICAN EXHIBITORS ASSOCIATION was organized. This new Body of Exhibitors Have no entangling alliances. No one man controls our destiny. No Official receives a cent of salary. We allow only Motion Picture Theater Owners or a Credited Manager to become members. Every Exhibitor is welcome and requested to join. Every Local Body is invited to affiliate. The moment you join you at once become a power for your own good. This Organization will do big things for you and the Industry When the majority of Exhibitors are enrolled in our membership. The reason of past failure Was because so few took any interest in National affairs. An organized few are doing much for themselves. While an organized majority struggle blindly A large Organization of Exhibitors will do the right thing, Because it is large. Now is the time to join the AMERICAN EXHIBITORS ASSOCIATION. WE ARE ARRANGING TO KEEP A REPRESENTATIVE IN WASHINGTON ON THE TAX QUESTION. That is why you should Hurry. We want you to join now because we want to know what you want So as to give you just what you want (Advertisement by AMERICAN EXHIBITORS ASSOCIATION.) Fill this out and send to AMERICAN EXHIBITORS ASSOCIATION, NATIONAL HEADQUARTERS. INDIANA TRUST BUILDING, INDIANAPOLIS, INDIANA. Gentlemen : The undersigned Exhibitor desires to become a member of the AMERICAN EXHIBITORS ASSOCIATION. Please send full particulars. SIGNED NAME : CITY STATE THEATER 34