Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
0001158
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
April 18, 2024
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[EXHI B I TORS • HERAL D~H llllll!lll!llllllllll!l!ilin!!l:i!l!:iillllllllllllillllllllllM (in iiJiiiiiiiiHijiiuiiiiiim imiimu i umimii m iiiiimjimiiNNiiJiiumjiiiiiiMiitiNi! immmiiMmmiimm mini! iiummimiiimiiimiHiiimiimiimmiiimimmiiiimmimiuNi Well save you the price of this trade journa before you buy it — An offer on which you cannot lose TPAKE the hardest problem of your theater * or operating room. Maybe it's poor projection, some trouble with your machine, lights, converter, wiring, etc. Maybe you want to buy some good second hand equipment. Sit down now and write us about it. We'll put your question up to one of our experts — actual practical and technical authorities. It costs you nothing We'll promptly send you the answer — absolutely free. When you have corrected your trouble, saved the money on your purchases, and are satisfied that our help has saved you money — then, if you will, send us one dollar and get a year's subscription — 52 issues of the \ EXHIBITORS HERALD 203 S. Dearborn St., Chicago, 111. EXHIBITORS \ HERALD Enclosed find $1.00. Please send the Exhibitors Herald for one year to Name Theater . There are no strings to this offer. You don't have to subscribe to get this advice. You are under no obligation to us Send us that hard question today. Pin this coupon to your letter to insure immediate attention. X \ Address . State \ \l|||llllllllll!IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIW