Exhibitors Herald (Jun-Dec 1917)

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X H B R H R D George Backer to Build New York Studio Becomes Producer as Well as Distributor President of Film Corporation Buys Site on Thirty-Eight Street— First Film "Fringe of Society" With Milton Sills George Backer, the head of the George Backer Construction Company, 20 East 32nd street, New York, who recently built the Hotel Chatham, has, unknown to many of his friends in the real estate world, recently become identified with the motion picture business in both the producing and distributing branches. Mr. Backer is the president of the George Backer Film Corporation and of the M. H. Hoffman, Inc., the latter the distributors of the Hoffman Foursquare Pictures. It was the Godfrey Building, where his motion picture offices are located, and which Mr. Backer also built and owns, that brought Mr. Backer into this newer field, and so enthusiastic is he that he is now building his own studio on West 38th street, between Seventh and Eighth avenues. Mr. Backer's first photoplay produc tion, "The Fringe of Society," by Pierre V. R. Key, will have its first New York showing at the New York Theatre, December 12. Co-starring in the piece are Milton Sills, Ruth Roland, Leah Baird and J. Herbert Frank. The musical setting for "The Fringe of Society" was selected by P. V. R. Key, a lineal descendant of Francis Scott Key, the author of the "StarSpangled Banner." The musical theme of the photoplay is the Cavatine by Bohm, and prominent are the "Yester Love," by Borch; "Albumleaf," by Kretschmer; Leybach's Fifth Nocturne; "Love Song," by Flegier; "Ein Maerchen," by Bach; Melody by Friml; a Valse Leute by Brahms; "Widor's Serenade"; "Canzonette," by Nicode; "Sweet Ponderings," by Langey; "Bizet's Le Retour," and Schubert's "Erl King." Bessie Barriscale's First Paralta Play Has Animated Titles Pres. S. S. Hutchinson of American Film Co., Returns From Coast A striking feature of Bessie Barriscale's first Paralta play, "Madam Who," which will be published in December is the manner in which the titling of the production has been handled. The new titles are animated scenes built in such a manner that the wording appears to stand out in maid-air. In one instance where the title is descriptive of a battle which is supposed to be raging, a shell bursts, obliterating the entire title and showing, just for an instant, a field of battle with the cannon smoking. This is the only element of battle that is shown in the play as the story is not that of the trench and conflict but of the secret service that is the great unseen power that guides the destiny of the armies. The other titles are worked in so effectively, it is said, that never for an instant do they break into the thread of the story, but appear as a part of the action of the photoplay. Samuel S. Hutchinson, president of the American Film Company, has just returned to Chicago from an inspection trip of the Santa Barbara studio of the company. He expressed himself as well pleased with his investigation and pronounced the American studio as finely equipped as any on the west coast. Mr. Hutchinson is optimistic over the outlook for the coming year. He said that in spite of, or perhaps because of, the film disturbances of the past year, he looked for a most successful film business in 1918. Good stories as the basis for pictures for American stars the coming year will continue to be the rule of the company, Mr. Hutchinson said. Some of the best writers in the country are now at work on scenarios for the company, he added. "I believe that a good story is next in importance to a good star," Mr. Hutchinson declared. "In fact they are coequal." CHICAGO CENSORSHIP EXPOSED (Continued from page 15, col. 3) to prepare a list giving the pictures he had passed or rejected in opposition to the views of the majority of the censorship board. He said he would have it ready at the next meeting of the committee. Another session of the committee will be held this week and other members of the censor board will be questioned. The sub-body will also view cut-outs made by the board since the first of the year. "La Fille Sauvage" to Be Screened By Clara Kimball Young Clara Kimball Young has just secured the rights for the screen to "La Fille Sauvage," by Francois Curel. This work, which is variously known as "The Barbarian Woman" and "The Daughter of the Wild" in its English translation, will present a wonderful opportunity for characterization to Miss Young. The screen adaptation will contain nothing offensive, it is said, although every effort is being made to retain the savor and virility of the original story. An elaborate production will be made by Miss Young in the West Indies during the winter months. She will be directed by Emile Chautard. Constance Talmadge Starts "Studio Girl" Renamed Select Film Constance Talmadge will soon leave for California, where her future productions will be filmed, Select Pictures announces. Following "Scandal," Miss Talmadge completed "The Honeymoon," which will be her next Select picture. After "The Honeymoon" came work on the screen adaptation of "The Runaway," the comedy by Pierre Veber and Henri de Gorsse. This photoplay, which was to have been called "The Cliffs," has been renamed "The Studio Girl." In this production Constance Talmadge is supported by Earle Fox, Russell Dassett, Isabel O'Madigan, John Hines, Gertrude Norman and Grace Barton. BIG SCENES FROM WORLD FILM "THE CARDINAL" MONTAGU LOVE WITH JEANNE EAGELS AND SUPPORT IN STIRRING DRAMA BASED ON CARDINAL MERCIER'S FIGHT FOR WARTORN BELGIUM. (World Pictures— Brady Made.) 20