Exhibitors Herald (Jun-Dec 1917)

Page scan 0001216 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
0001216
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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1 E X H I B I TORS • HERAL P~H WESTERN UNION TELEGRAM NEWCOMB CARLTON. PRESIDENT GEORGE W. E. ATKINS, FIRST VICE-PRESIDENT j I L608NY 65 4 EX NL 1917 DEC 3 PM 11 54 ] I SI NEW YORK NY 3 I ROTHACKER FILM MFG CO CHICAGO ILL j THE LABORATORY WORK ON ALIMONY MUST SHARE IN THE PRAISE OF I THIS PRODUCTION FOR THE MECHANICAL WORK ON THIS PICTURE SHOWS 1 THE HAND OF THE MASTER CRAFTSMAN THE PRINTING WAS OF A KIND I WHICH IS SELDOM SEEN ON A FEATURE PICTURE AND MAKES US j WISH THAT WE MIGHT OFTENER SEE PICTURES WHOSE LABORATORY j WORK IS OF SUCH A HIGH QUALITY JAMES BEECROFT NEW YORK MANAGER EXHIBITORS HERALD ! i + ■ — • — * Thanks, Mr. Beecroft it's a grand and glorious feeling when you have real appreciation of work really well done — thanks again! EXHIBITORS ! Watch for the other master prints we are making for the FIRST NATIONAL EXHIBITORS CIRCUIT Mme. Petrova next Chaplin s first soon 20