Exhibitors Herald (Jun-Dec 1917)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Dec 1917
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jun-Dec 1917)
Leaf #:
0001246
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
March 14, 2024
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[EXHI B I TORS • HERAL P~] SELECT($$)PICTURES LEWIS J. SELZNICK presents Constance Talmadge in "The Honeymoon" By E. LLOYD SHELDON Following her smashing success in "SCANDAL" Constance Talmadge hits the comedy curves at high speed in this screen drama of surpassing beauty. A honeymoon with a choi us-girl hang-over. Do you get the idea? Directed by Charles Giblyn Constance Talmadge, in "The Honeymoon" DISTRIBUTED BY SELECT PICTURES CORPORATION 729 SEVENTH AVENUE NEW YORK CITY conomy^ is Spending Money where it will bring most returns. If you skimp on your printed matter — if you save a few nickels on your weekly program you can rest assured that those who live in your neighborhood will skimp also, and will save a nickel by not going to your theatre. A Ten Dollar Bill that brings in Twenty Dollars is well spent. A single Dollar that doesn't bring in more than its face value is poorly invested. "De Luxe Programs" Cost more and they are worth it. And when you consider the free advertising write-up service we offer in conjunction with them you will realize that you get 100 cents worth for every dollar you spend on them. And they will more than repay their cost in increased, high class patronage. Cahill-Igoe Co. If 1 1 7 West [I Harrison Street "PRINTERS of QUALITY" Chicago 50