Exhibitors Herald (Dec 1917 - Jun 1918)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1917 - Jun 1918
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (1917-1918)
Leaf #:
000646
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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13 E X H I B I T O R~jT HER A L D PARALTA PLAYS PICK QF THE PICTURES BESSIE. BARRISCALE J.Warren Kerrigan "The Turn of a Card" m Directed by OSCAR APFEL Written by FREDERIC CHAPIN HENRY a. WALTHALL ROBERT BRUNTON. Manager of Productions Jimmy Montgomery Farrell is born lucky. He is also born honest. That's why luck sticks to him. He plays and wins, because he is lucky. And he wins when he doesn t play, because he's honest. With that system Jimmy comes out ahead every time. At cards, money comes rolling Jimmy's way. If it is bad money, he's lucky enough to spot it. If it is good money, he's lucky enough not to keep it. Yet he never gambles. (Only a loser gambles.) But there are other things Jimmy wins, He wins respect, He wins a friend, an oil well, an estate, a lawsuit, a villian's curses, a widow's blessings. And at last, Jimmy wins the biggest stake in the whole world; the true love of a real girl! (He's that lucky.) Thus proving, one may be lucky at cards and lucky in love! | You don't have to be born lucky f • if you book this picture • PARALTA PLAYS, Inc. 1 WEST 48th STREET EW YORK CITY Foreign Distributor: Inter-Ocean Film Corporation. Canadian Distributor: Globe Films, Ltd. DISTRIBUTED THROUGH HObKINSON SERVICE saagze^l AT ALL GENERAL FILM EXCHANGES m 14