Exhibitors Herald (Dec 1917 - Jun 1918)

nr4 E X H B R It is apparently the plan of this company to address personal invitations to these community leaders whose names they receive, and while this seems an elaborate effort there is every indication that what it will accomplish will be commensurate with the effort. There are a vast number of pictures that a similar plan could be followed on, and the cumulative effect of such a movement would be an increase of the picture public and an addition to receipts which in the aggregate would be a distinct step forward. H R D Short-sighted cowardice is the sole explanation of the attitude of those who have hesitated about running patriotic pictures, pictures that show our enemies stripped of their mask of deception and intrigue and standing bare in their true guise of hideous assailants upon the welfare of humanity. As the experience of the Wharton company attests, the vast majority of our population of German and Austrian descent are loyal to the country of their adoption, to the nation that has convinced them of its high purpose. To Those Who Feared THE advertisement of the Wharton Releasing Company, printed on another page of this week's issue, is a remarkable document attesting to the gross misinformation of those who have maintained that this is a nation divided against itself, that an important part of the public of the United States is so wedded to the interests of Germany and her allies that they placed the welfare of those countries that they abandoned above that of this nation that has given them the liberty, freedom and prosperity that they sought this side of the statue of Libertv. Casual Comment When we hear exhibitors complaining about how bad business is we are inclined to marvel at how interesting running a theatre must, be to still retain their undivided attention. Absent "by request" is likely to be the future for exhibitors who hesitate about running pro-American pictures. * * * Pioneer Note: J. Stuart Blackton is now "presenting" instead of "directing." Martin J. Quigley SUMMARY OF CURRENT ISSUE NEWS OF THE WEEK Plan to Merge Big Booking Circuits 17 Mitchel H. Mark, Prominent Exhibitor, Claimed by Death 17 N. V. Exhibitors Conduct Stiff Fight for Motion Picture Option Bill 18 18 "Hearts of the World" to Open at Lyric, New York, May 15. . Trade Press and M. P. Advertisers to Fight New Zone Postal Law 19 Harry McRae Webster to Produce Seven-Reel Feature 19 Screen Paves the Way for Third Liberty Loan Drive Throughout U. S. 20 War Preparations Shown in Current Screen Telegram 20 Los Angeles Bows to D. W. Griffith 21 General Film to Issue Ebony Comedies; Distribution Arranged for Chicago Films 22 Mutual Opens New York Exchange, Which Is Model of Completeness 23 Fifty Chicago Exhibitors Sign for Membership in United Picture Theaters 24 Strand Theater, New York, to Show First-Run First National Films 26 Scrantonia Photoplay Corp. Negotiates for Purchase of Rocky Glen, Pa., Studio 26 Thousand Pictures for Training Camps Chosen From Lists of Co-operating Firms 34 Francis Ford to Return to Screen With Own Company 34 Universal's New Series of Features to Start April 8 40 Gaumont News Reels to Be Issued Every Tuesday and Friday. .. 40 REVIEWS "Humdrum Brown," Paralta C-D, five parts, with Henry Walthall "The Family Skeleton," Paramont D, five parts, with Charles Ray "The Girl Who Wouldn't Quit," Universal D, five parts, with Louise Lovely 27 'Nancy Comes Home," Triangle C-D, five parts, with Myrtle Lind 27 "Moral Suicide," Graphic Film Co., seven parts, with Leah Baird and John Mason 28 "The Wine Girl," Bluebird D, five parts, with Carmel Myers.... 28 "The Devil's Wheel," Fox D, five parts, with Gladys Brockwell 28 "Faith Endurin'," Triangle D, five parts, with Roy Stewart. ... 29 "Breakers Ahead," Metro D, five parts, with Viola Dana 29 "Sunshine Nan," Paramount C-D, five parts, with Ann Pennington .~ 29 "The Splendid Sinner," Goldwyn D, six parts, with Mary Garden 29 "The Hillcrest Mystery," Pathe D, five parts, with Irene Castle 29 "An American Live Wire," Vitagraph D, five parts, with Earle Williams and Grace Darmond 30 "By Right of Purchase," Select D, five parts, with Norma Tal madge 30 "American Buds," Fox C-D, six parts, with Tane and Katherine Lee 30 DEPARTMENTS Over the Top 25 The Periscope 31 Official Cut-Outs by Chicago Censors 33 This Week at Downtown Chicago Theaters 33 Chicago Trade Events 35-36 Synopses of Current Publications 37-38 The American Exhibitor '. 39 The Open Market 41-42 Calendar of Program Publications 43-44 Published Weekly by EXHIBITORS HERALD CO. at 203 South Dearborn Streot, Chicago Tel., Harrison 7355 m MARTIN J. QUIGLEY ; Editor „ . Y°RKtC!F^ICE«m. [Sj 1 480 Broadway Tel.. Bryant Sill James Beecroft. Manager Member Audit All editorial copy and correspondence. Bureau of and advertising :— = <*gggpt. :■ ■ ■ -1 Circulations Subscription Price $1.00 Yearly copy should be addressed to the Chicago Office. Forms close at 6 p. m. on Monday of each weak . ■ 16