Exhibitors Herald (Dec 1917 - Jun 1918)

Record Details:

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H B O R H R D UNITED PICTURE THEATRES « AMERICA QUESTIONS and ANSWERS Dealing with the Moving Picture World's Remarks on the Plans of United Picture Theatres of America INC. Q. Can the opposition of powerful vested interests be combated? A. Certainly, because the combined power of the exhibitors is greater than that of all the other factors in the industry. Consolidation of offices, cuts in big salaries, elimination of useless service, direct routing, abolition of financier profiteering — these things can be accomplished in the film world by the United Exhibitors just as they are being accomplished in the railroad world today by Director McAdoo. Q. Is United Pictures Theatres promising anything it cannot perform? A. No, because the promises are well within the reasonable expectation of what cooperative movements can do. The M. P. World cannot discover one extravagance, unwarranted statement in any of the speeches of Mr. Ochs or our published statements. Are other cooperative companies overstating? We do not know, but we feel sure exhibitors are so strong for the cooperative idea that'overstatement is not necessary to secure membership. Q. Finally, are the men behind United strong enough to put it over? A. Messrs. Ochs, Seelye, Blumenthal, Goldsmith and the other executives of United Picture Theatres enjoy exhibitor confidence as do no other group of men in the country. They are known to be honest, conservative, forceful and energetic, and can point with pride to their achievements in the film industry. THE LAWYERS AND BANKERS OF PROMINENT EXHIBITORS HAVE MINUTELY EXAMINED EVERY DETAIL OF OUR PLAN, AND THEN THESE EXHIBITORS HAVE ENDORSED THE SAME BY BECOMING UNITED MEMBERS Write today to Dept. H United Picture Theatres of America, Inc. 1600 Broadway, New York City 6