Exhibitors Herald (Dec 1917 - Jun 1918)

H B O R H R D Herbert Lubin To Tour Country In Interest of Petrova Pictures Accompanied by Bert Ennis, Polish Star's Representative Will Visit Every First National Exchange Herbert Lubin, personal representative for Madame Olga Petrova, accompanied by Bert Ennis, director of publicity of the Petrova Picture Company, left New York last week for a swing around the circuit embraced by the exchanges of the First National Exhibitors' Circuit. The latter organization has distributed the first four special productions in which Madame Petrova has appeared under the banner of her personal organization. These pictures, among which have been "Daughter of Destiny," "The Light Within" and "The Life Mask," have scored heavily for the Polish star, serving as a vindication of the fact that it is possible for a woman to handle the innumerable details of her own company and make productions of fine and artistic merit. In order to fully convince the exchange managers who are distributing the special Petrova pictures, as well as those exhibitors who have already screened these productions of Madame Petrova's earhest desire to co-operate with them in the working out of all commercial phases in connection with their various problems, Mr. Lubin will carry with him a personal message from the famous star to each and every film man concerned in the making and exhibition of her photoplays. Will Study Conditions He will also make an intensive study of conditions surrounding the current presentation of these features and be in a position to render valuable advice and assistance not only to the exchange man but to the exhibitor as well. He is particularly fitted for this task, having been the franchise holder of the Metro productions in the Dominion of Canada for several years and to his credit goes the present successful standing of these films in the Dominion. He is a film man of many years actual experience, at the present time being a member of the firm of General Enterprises, Inc., 1476 Broadway, New York, the other partner being Arthur H. Sawyer. Mr. Ennis will carry out in full the working details of the recently established Service Bureau in connection with the Petrova productions. He will carry with him an extensive line of accessories and advertising aids suited to the use of the exhibitors in towns both large and small and will concentrate a strong publicity drive on various sections of the country which heretofore, it is claimed, have not received the attention they deserved. In addition to this Mr. Ennis will carry with him new and unique advertising novelty for the exploitation of Madame Petrova's forthcoming productions. To Aid Exchanges It is believed that exhibitors throughout the United States will give this latest adjunct of the Petrova Service Bureau a most enthusiastic reception inasmuch as it will serve to attract the attention of thousands of people in their localities who have heretofore been but slightly interested in motion picture plays. He will also co-ordinate the present activities of the Petrova publicity department with those of the exchange in each town distributing these films. A feature of the trip made by Messrs. Lubin and Ennis in behalf of the Petrova Picture Company will be an extensive bill-board campaign to be carried out in the important cities of the United States. A beautiful twenty-four sheet stand has been prepared for this purpose and the Petrova Picture Company is in a position to furnish exhibitors with a sufficient quantity of the lithographs to thoroughly cover all advertising space. Starting at Boston, the itinerary of the trip calls for visits to Pittsburgh, Detroit, Cleveland, Louisville, Indianapolis St. Louis, Des Moines, Minneapolis. Kansas City is Off Of "Doug." Fairbanks Claiming that the motion picture star wants too much attention, the Kansas City committee back of the third Liberty Loan drive have excused the athletic "Doug." from participating. Fairbanks was to have addressed a meeting there on April :>0, according to E. E. Violette, chairman of the speakers' bureau. The date was canceled March 28. Mr. Violette said he acted following the receipt of a letter from Fairbanks' representative, in which a parade, led by the mayor and city officials, with at least fifty automobiles, was asked to meet the actor. The representative's letter also suggested that they have the governor and his staff present. That was the last straw. The parade is all off. Milwaukee, Chicago and Dallas. Following a thorough investigation of these territories with the resultant conferences between Lubin and Ennis and the different exchange managers, the South will be visited. It is planned to complete the above itinerary by a drive through the far west which will finally bring them to California. N. Y. Mirror Sold to United Publishers The Dramatic Mirror for years one of the leading dramatic publications along Broadway, was sold last week to the United Publishers Association. It is announced that the policy of the paper will not be changed and that attention will be devoted to both screen and stage. The United Publishers Corporation is capitalized at $5,725,000 and has been printing the "Motion Picture Trade Directory" for a number of years. R. M. Vandivert and H. A. Wycoff will have charge of the business affairs of The Mirror it is said. SCENES AND PLAYERS FROM THREE GOLDWYN PRODUCTIONS p m LEFT— A SCENE FROM REX BEACH'S PLAY, "HEART OF THE SUN SET." RIGHT — A TENSE MOMENT FROM "THE SPLENDID SINNER. PEATl'IONC MAKV (,\kl)IN. i l-.VTKR TOM MOORE AND MA DOE KENNEDY IN A SCENE FROM "THE DANGER GAME." (GOL-, DWYN) 16