Exhibitors Herald (Dec 1917 - Jun 1918)

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X H I. B O R H R D "Eaglet Eye" Uncle Sam Trailers Commended by Liberty Loan Committee Exhibitors all over the country are finding the pictures of Uncle Sam incorporated by the Whartons at the end of each episode of "The Eagle's Eye," a potent factor in aiding the third Liberty Loan drive, it is said. The novelty effect of seeing such a familiar picture as Uncle Sam animated and making a plea for the united financial support of the nation, has proved most effective. The Liberty Loan Committee of the Second Federal Reserve District has sent the following letter to the Whartons: "On behalf of the Liberty Loan Committee of the Second Federal Reserve District, may I express my gratification and appreciation for the very effective publicity which you give the campaign in your new serial 'The Eagle's Eye.' The picture itself will undoubtedly do much to bring home to all who see it the realities of the war and a conception of the task ahead of us, and Uncle Sam's specific appeal for the Liberty Loan between the reels should help greatly to crystallize emotions and feelings into action." The letter is signed by Guy Emerson, director of publicity, for the Second Federal Reserve District Committee. The picturing of Uncle Sam has nothing to do with the action of any chapter in "The Eagle's Eye," which is the twenty episode story of the Imperial German Government's spies and plots in America, by William J. Flynn, recently retired chief of the United States Secret Service. The allegorical Uncle Sam is made the subject-matter of a trailer for each episode. He is shown in an earnest appeal for heavy purchases of Liberty Bonds and Thrift Stamps. Such sub-titles as "Buy a Thrift Stamp and Shorten the War," "Help the Kaiser lose his job! Buy a Liberty Bond!" "Buy a Liberty Bond and drive a nail in the coffin of imperialism," "Let your money work for humanity. Buy Thrift Stamps and Liberty Bonds" break the action and visualize the appeal. The trailer was originated by a desire on the part of the Whartons to do what they could to aid the drive for the Third Liberty Loan. The exhibitor has the option of whether or not to run it, as it is not a part of the picture, but the demand for it has caused the Foursquare Exchanges to attach it to the ending of each episode as it is shipped from the branch offices. Nat Goodwin Fired For Insubordination Film Head Testifies charge of the Pathe Washington office. Mr. Ames comes to Pathe from the Goldwyn, for which company he has been Philadelphia manager during the past year. Despite the fact that he was paid $1,250 a week to appear in productions of the Mirror Film Company, Nat Goodwin, much-married actor, refused to submit to the discipline of the director, was late repeatedly at the studio, and violated other conditions of his contract, according to Clifford B. Harmon, president of the film company, who testified in the suit the actor has brought to recover $13,000 back salary which he claims is due. Harmon testified that not only was the company justified in "firing" Nat, but that he considered the comedian owed the company money. Goodwin says that he drew the line at being "shown off like an animal" in a film studio, in order that the company, as Nat declares, might sell stock. The film president testified that Nat made a practice of appearing from one to three hours late at the studio, and at one time suggested that he and the company be sent to New Orleans to "do" a picture. "I told him that L wouldn't send him South to play the races," Harmon said. I was only late once," said Goodwiji, grinning, "and that was when the machine the company sent for me broke down." George Ames Becomes Pathe Branch Manager George T. Ames, one of the best known exchange managers in the business, has been appointed to the Pathe Philadelphia office, H. M. Osborn, the former' manager, having been placed in MISS MILDRED KEATS Daughter of An Oregon Millionaire Who Appears in "Queen of the Sea," the Wm. Fox Fantasy, and Who Has Decided Upon a Motion Picture Career 24 Exit Sonia Markova; Enter Greta Ahrbin The great Russian emotional actress, Sonia Markova, is no more. And Gretchen Hartman of Biogroph fame has also fallen by the wayside. But to take the place of both is Greta Ahrbin, and the story of the same runs thus: v Some years ago a girl born in Chicago of. Swedish parents applied to the Bush Temple stock company, and the manager upon learning her name, Greta Ahrbin, said it was "too odd," and that Gretchen Hartman fitted her much better. As Gretchen Hartman she played as a child and into early womanhood. She is in her early twenties now. Under the same name she joined the Biograph company, where she starred in features for two years. William Fox starred her in one play under that name, and then one of his advisors conceived the name "Sonia Markova." Reviewers and those familiar with her screen work refused to take the latter name seriously. Now she has decided that her own name, Greta Ahrbin, is a pretty one, better than either of the other two. She also wants it known that she is American from the top of her head to the tip of her toes. Dorothy Jardon To Go Into Pictures Dorothy Jardon, it is announced by her personal representative, Ed. Rosenbaum, Jr., will very shortly enter the motion picture field at the head of her own company. This will be Miss Jardon's first appearance before the cinema, she having steadfastly refused all previous offers. She has arranged to have Mr. Rosenbaum act as her business manager for the next three years. Her fame as a musical comedy star is far-reaching, and with her striking beauty and dramatic ability there is every reason to believe her success upon the screen is assured. Mr. Rosenbaum, it is said, has arranged with a prominent playwright for a story for her first production, and several New York capitalists are to back both Miss Jardon and Nora Bayes in their new venture. Metro Engages Noted Actor for Book-Play Edward S. Abeles, one of the most distinguished of American actors and long a star in his own right, has been engaged by Metro to play the role of Rosedale, the Wall street broker in "The House of Mirth." The Edith Wharton novel, which was dramatized by the late Clyde Fitch, has been picturized by June Mathis and Albert Capellani, and will be directed by Mr. Capellani. Mr. Abeles is at present in the cast of "Oh. Lady, Lady," at the Princess Theatre, New York. He will work at the Metro studio under Albert Capellani's direction in the daytime, appearing in the Princess Theatre production in the evening.