Exhibitors Herald (Dec 1917 - Jun 1918)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1917 - Jun 1918
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (1917-1918)
Leaf #:
000728
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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irRl E X H I B I T O R S~ HERALD GENERAL FILM COMPAYN iiiinitniiiiiinniiiiiiininEiimiiiiiiinnninnnntflTnniiiiiiiiniEtiiiniiniinitiiitiHHiiHiiiriiHHitiiiHfj EXCLUSIVE DISTRIBUTORS iiiiiiiiiiiiin Ebony Comedies "Honest to John" laugh producers that appeal to people of all classes, tastes and ages Spying The Spy EXTRA EXTRA VOL XVm.,N0.g9S( P II MARCH, IS 1918 PRICE TWO CENTS. SAMBO SAM CAPTURES SINGLE HANDED A NEST OF SPIES. TRAILS THEM. TO THEIR LAIR. UNDAUNTED HE TAKES THEM TO HEADQUARTERS. An Opportum Comedy SUIT THE MAJORITY — THAT'S THE TRICf It's pretty hard to find comedies that all like, but there are those that suit the majority every tim Ebony Comedies appeal to the majority just as colored vaudeville acts appeal to th big percentage of the public. That's why shrewd vaudeville managers give them a place on their program whenever an act can be had. Ebony Comedies will produce the same results for you in highly entertain patrons and in dollars and cents that colored acts produce for vaudeville manager Use these comedies that way. A new one every week. REGULAR WEEKLY RELEASES A' Black Sherlock Holmes, April 15 Spying the Spy April 22 The Porters April 29 Spooks A Milk Fed Hero ■ A Busted Romance May May 1 May 2 Distributed Exclusively by General Film Company 25 West 44th Street, New York City Ebony Film Corporation, Chicag