Exhibitors Herald (Dec 1917 - Jun 1918)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1917 - Jun 1918
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (1917-1918)
Leaf #:
000733
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS— What Is Your Time Worth? Can you afford to be away from your theatres several hours each day, going about among the exchanges? This time may be better employed at your theatres, studying your neighborhood, devising new advertising stunts and generally improving conditions about your theatres. All the information you can obtain at the exchange is printed weekly in the Exhibitors Herald. The hours you spend in projection rooms may be saved by relying upon Herald reviews for appraisements of pictures — and you can decide if you want to book just as well from a review as from seeing the picture, and in many cases a great deal better. WHY WASTE THE TIME VIEWING A PICTURE WHEN YOU CAN OBTAIN ALL TKtE INFORMATION YOU WANT IN THE EXHIBITORS HERALD IN FIVE MINUTES ? BOOK YOUR PICTURES FROM THE and any special information you may want will be supplied gratis by the Exhibitors Herald. The Herald Service Is Only a Dollar a Year If You Are Not Already a Subscriber SUBSCRIBE TODAY 11