Exhibitors Herald (Dec 1917 - Jun 1918)

X H B O R H R D What Do You Think THE exhibitor is now and will continue to be the vital connecting link between the producer and the general public and the producer always will be compelled to rely upon the exhibitor for a great deal of necessary information which he is unable to obtain through any other source. It has been frequently remarked to us by important producers that they are handicapped by the fact that exhibitors do not express themselves as freely as they should regarding what they think the public wants and what they think the public does not want. And it is obvious that exhibitors generally confine their comments about pictures in general to private conversations and make no effort to have that comment reach quarters in which it could accomplish a great deal of good. You can serve yourself, your business and the industry at large by making public your comments on pictures and your opinion of what the market wants. Every producer, wants to know what you think about his pictures, regardless of whether the comment is favorable or unfavorable — just so long as it is honest criticism and not swayed by any personal considerations. Write to the Exhibitors Herald — what you think about pictures, generally about certain pictures in particular, and about trade conditions. Let the producers know that there are men in the exhibiting business who know what the public wants and who have intelligent opinions about trade conditions. Your views, if of general interest, will be published in the succeeding issue where they will be read by evenimportant producer in the trade. Casual Comment Never since the birth of the industry has there been a greater demand for light, wholesome comedies — and never such a dearth of that type of entertainment. William Blair McCormick of Chicago, director of the Four Minute Men, saw with splendid vision the opportunities for the crystallization of public offered in the nightly gathering of millions of people in motion picture theatres throughout the country and has developed these opportunities to the extent that motion picture theatres have come to rival newspapers in the direction of the wartime thought of the public. Martin J. Quigley SUMMARY OF CURRENT ISSUE NEWS OF THE WEEK $5,000 Demand Figures in Expose of Union 15 Local Option for Film Shows Passes House 16 "Hearts of World" Snown to Army and Navy Officials, N. Y. 16 N. A. M. P. I. Members Attend Hearing of Senate Committee 17 Parsons Controls Pathe Advertising; Other Promotions 18 United Theatres Issues Prospectus How Pictures Are to Be Prorated 19 Petrova Selects Ralph Ince As Her Permanent Director 20 United Theatres Executives Tour Western States 22 Goldwyn Officials in Country-wide Tour to Meet Exhibitors.... 22 Strand Books Outing-Chester Films 22 Ebony Begins New Comedy Subjects 22 Ford Company Prepares Special Ads. for "Berlin via America" 23 Prints Being Made for "A Dog's Life," at Rothacker Plant. . 23 Petrova Pictures Leases Bacon-Backer New York Studios 23 Williams, Film Leader of Two Continents 30 REVIEWS "The Shuttle," Select C-D, five parts, with Constance Talmadge "Little Miss No-account," Vitagraph D, five parts, with Gladys Leslie "Social Hypocrites," Metro D, five parts, with May Allison.. "The Vortex," Triangle D, five parts, with Mary Warren and Joe King "La Tosca," Paramount D, five parts, with Pauline Frederick. . Published Weekly by EXHIBITORS HERALD CO. at 41 7 South Dearborn Street. Chicago Tel.. Harrison 9248-9249 "Heart of the Sunset," Rex Beach-Goldwyn D, seven parts, with Anna Q. Nilsson 26 "Chase Me Charlie," Essanay, Perfection revue, five parts, with Charles Chaplin 26 "The Risky Road," Universal D, five parts, with Dorothy Phillips 26 "The Lie," Artcraft D, five parts, with Elsie Ferguson 27 "Twenty-one," Pathe C-D, five parts, with Bryant Washburn. . 27 "The Witch Woman," World D, five parts, with Ethel Clayton 27 "The Red, Red Heart," Bluebird D, five Darts, with Monroe Salisbury and Ruth Clifford ." 27 "The Marriage Lie," Bluebird D, five parts, with Carmel Myers 28 Outing-Chester Travel-Scenics 28 "The Danger Game," Goldwyn C, six parts, with Madge Kennedy 28 "The Liar," Celebrated Players, D, six parts, with Jane Gail.. 2S DEPARTMENTS Over the Top 21 The Periscope \ 29 Official Cut-Outs by Chicago Censors 31 This Week at Downtown Chicago Theatres 31 Canadian Film News 33 Synopses of Cunent Publications 35-36 The American Exhibitor 37-38 Chicago Trade Events 39-40 The Open Market 41-42 Calendar of Program Publications 43-44 MARTIN J. QUIGLEY ; Editor NEW YORK OFFICE \u\ 1 480 Broadway Tel.. Bryant 5111 James Beecroft, Manager Member Audit Bureau of Circulations Subscription Price $1.00 Yearly All editorial copy and correspondence, and advertising copy should be addressed to the Chicago Office. Forms close at 6 p. m. on Monday of each week 14