Exhibitors Herald (Dec 1919)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1919)
Leaf #:
00034
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD House Records 1 umble With "A Virtuous Vamp" Read what has been done by the Bankers and Merchants Theatres Co., which controls a large string of big theatres in Indiana, including the Orpheum, Fort Wayne, Liberty, Terre Haute, Murette and Murray, Richmond. Albert F. Brentlinger, the General Manager, says: "Constance Talmadge, in 'A Virtuous Vamp', is smashing records in our big chain of theatres. Miss Talmadge is a great drawing card, and we are having tremendous runs. She has become immensely popular and is growing more popular daily. Miss Talmadge proves herself a natural born comedienne, while the play is one of the most amusing and laughable comedies ever screened. Our patrons were highly pleased and are extravagant in their praise." A'Tirst National" Attraction 24