Exhibitors Herald (Dec 1919)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1919
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1919)
Leaf #:
00049
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD Men Wanted NOW READY— "CINDERELLA AND THE MAGIC . SLIPPER" (4 reels) "LITTLE RED RIDING HOOD" (5 reels) "TWINKLE, TWINKLE LITTLE STAR" (5 reels) Featuring Zoe Rae and Dorphia Brown Zoe is eleven years of age, Dorphia four NOW BEING PREPARED— "HUMPTY DUMPTY" FUTURE RELEASES— "The Cow & the Moon" "Little Bo-Peep" "Cat and the Fiddle" "Old Mother Hubbard" "Puss and Boots" "Mother Goose" "Tom Thumb" "Little Jack Horner" and Others WHAT THEY ARE These pictures are a series of Fairy Stories, known the wide world over, in picture form. No pains have been spared, and no cost considered, to make these the best pictures humanly possible. The laboratory work is exceptionally fine. The entire cast of each picture is made up of children ranging in age from 2 to 12 years of age. Natural little actors and actresses they are ; nothing stagey or theatrical about them. The charm of the lr impersonations is irresistible. Some State Rights Buyer of out of the ordinary shrewdness is going to lay the foundation of a fine, healthy, growing business, with our co-operation. Theatres are not the only places showing motion pictures these days. Schools, Clubs, Societies, Lyceums, Community Centers, are all coming to the front and demanding pictures of exceptional value for their screens. One handicap they meet is the lack of sufficient pictures of a suitable nature. We have set about to help them overcome this handicap. And some game, far-seeing State Rights Buyer in each territory is going to see the opportunity of a bigger, cleaner business, and seize it boldly. That is the man we want. WHOLESOME FILMS CO. New York Office . Executive Offices 729 Seventh Avenue 17 N. Wabash Avenue, Chicago SCREENINGS AT YOUR CONVENIENCE 39