Exhibitors Herald (Dec 1919)

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EXHIBITORS HERALD Republic Distributing Corporation Absorbs World Branch Exchanges New Organization With Briton N. Busch as President and Lewis J. Selznick as Advisory Director Begins Active Operation The Republic Distributing Corporation, Briton N. Busch, president, and Lewis J. Selznick, advisory director, recently formed to distribute pictures, has begun active operations. This newcomer in the industry has taken over all the branch exchanges of the world, its branch managers, salesmen and office force. Mr. Busch, president and general manager of the Republic, has had five years of splendid experience with the World, serving as secretary, treasurer and general manager. He makes the following announcement: "The Republic has all the advantages of a going organization with five years of experience and connections, and a record for square dealing which the exhibitors of the United States recognize and appreciate, plus the Selznick record for having given to exhibitors a class of pictures that have enabled them to play to crowded and highly satisfied audiences which has resulted in the exhibitor materially increasing his banking account. The home office will be at 130 West 46th street, New York. Seeks High Class Pictures "The policy of the Republic will be to secure for distribution high class pictures that have the elements of wide appeal made by producers who have been successful in giving exhibitors money making features. Not alone will the Republic handle well known star productions but will also secure subjects obtained in the open market that lend themselves to the greatest scope of publicity, have the highest degree of drawing power produced by the most eminent directors in a first class manner, with well balanced casts of recognized screen players of unquestioned ability. "The aim of the Republic will be to give exhibitors such pictures on a basis that will enable the exhibitor to make big money. "Back of every release will be an exploitation campaign that will put the picture over wherever it is shown. Three Features in December "Beginning in December," continued Mr. Busch, "the Republic will release as specials three features that should by reason of their box office value indicate to exhibitors the sort of pictures that they can expect from the Republic Distributing Corporation. "One of these bears the title of '12:10' and has for its star Marie Doro, celebraed both as a star on the legitimate stage as well as on the screen. Her reputation is not confined alone to the United States, she having appeared in London as a star in the spoken drama under the management of Charles Frohman and has also appeared under his management in America in 'The Morals of Marcus' and other successes. "Another special production for this month will be 'The Amazing Woman.' It was produced by Lloyd Carleton from a story by Rupert Julian, author of the big box office winner, 'The Beast of Berlin.' It has for its star Ruth Clifford, known to picture patrons from one end of the world to the other. Miss Clifford has been the heroine in such well known successes as 'The Beast of Berlin,' 'Fires of Youth,' 'Midnight Madness,' 'The Red, Red Heart' and 'The Lure of Luxury,' all of which have made money for exhibitors. OLIVE THOMAS The popular Selznick star In three scenes from her latest production, "Out Yonder," which will be distributed by Select Pictures Corp. "Another release for December made by the Republic includes the first of a series of Broadway stage successes made into pictures by the Lawrence Weber Company. It bears the title of 'The Blue Pearl.' This play had a run at the Longacre Theatre, New York, and Mr. Weber in selecting this vehicle for the first of his series, chose it from a score that were at his disposal as he deemed it the strongest and best picture possibility on which to establish a following for his production." Haworth Takes Over Old Griffith Studio Robertson-Cole Producing Company Will Increase Its Activities The D. W. Griffith studios on Sunset Boulevard, Hollywood, California, with its entire equipment, has been taken over by the Haworth Company to produce special feature productions for Robertson-Cole. The announcement was made by Robertson-Cole following receipt of a telegram from W. J. Connery, acting for the Haworth concern. As soon as the necessary papers had been signed, it was decided to move in at once. Officials of the concern labored day and night moving equipment and taking the necessary working material to their new scene of work. No Interruption in Work So that there would be no interruption in the work of the Haworth Company, scenes were shot by day and the moving was done after the sun had gone down in the evening The moving force worked for an eight-hour stretch making the change. So large are the new studios that officials of the Haworth Company Lave assured the Robertson-Cole Company that several companies can work at one time. This will increase the producing power of the Haworth Company. Companies Are Assigned Robertson-Cole in making the announcement of the new studio say that Sessue Hayakawa will occupy the studio for his next production. The Haworth Company is also in charge of the Edith Storey production, for Robertson-Cole. It is also stated that at the new Griffith studios Haworth will also produce a series of specials for Robertson-Cole. Mack Sennett Renews Kalla Pasha Contract Kalla Pasha, the world's champion wrestling comedian, or comedian wrestler, has made such a hit in ParamountMack Sennett comedies that Mr. Sennett has just signed up Kalla for two more years. Kalla, who hides his face behind a jungle of black whiskers, says that as long as motion picture fans seem to like his hedge, he will grow more whiskers than ever. Houston Exhibitor Weds S. A. Abraham, one of the proprietors of the S & A theatre at Houston, Minn., is touring the East with his bride, who was formerly Miss Ina Comstock, assistant postmaster of the city. 64