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EXHIBITORS HERALD
Indiana Exhibitor Books Henley Film For Ten Days Run
Hobart Henley's "The Gay Old Dog," starring John Cumberland of stage fame, is establishing an enviable record, according to reports from Pathe. Exhibitors, who never booked a picture for more than three or four days, are giving full week stays to "The Gay Old Dog," which provides multiple avenues of exploitation.
F. G. Heller, manager of the Starland Theatre, Anderson, Ind., paid tribute to the production when he booked it for a ten day run, after he had seen it projected. Mr. Heller paid a figure that would be extraordinary for him under usual circumstances for his house seats only eight hundred persons. Anderson has a population of 23,000 persons, but Mr. Heller believes he will draw many thousands from nearby points; for, in his own \vords, he has "the greatest picture of the year, clean, wholesome, entertaining, and with a human punch and truthfulness that not more than two pictures released this year possess."
The picture has been booked over the entire David Picker circuit, while William Fox has placed the picture in his Academy, Nemo, Japanese Gardens and Adelphi theatres. The United Booking Office staged it at Keith's Palace in Port Richmond.
Among other high class first run theatres which have booked the production are the Majestic, Mobile, Valentine, Toledo, Euclid, Cleveland, Lynch Theatre in Birmingham; Signal Amusement Company, Chattanooga; Strong, Burling, Vt. ; the Loew Circuit, including the Burland, Bijou, 86th Street, Circle, New York, 7th Avenue, 116th Street, 42nd Street, and the Broadway; American, Pottsville, Lyric, Shenandoah; Rialto, New London, Castle, Bloomington, 111.; Eagle. Manchester; Victoria, Wilmington; Ohio, Indianapolis; New Erie, Kansas City; Rivoli, Columbia; Strand, New Brunswick; Strand, Evansville, Ind.; Lyric, Fitchburg; Gaiety, Kankakee; Dome, New Castle; Rex, Racine; Palace, Pittsburg; Old South, Boston; Broadway, Chelsea; Waldorf, Waltham, and Waldorf, Lynn; Empress, Omaha; Crandall's York and 9th Street Theatres, Washington; Liberty, Springfield, Ohio; Flatbush, New York; New Strand and New Grand, New York City.
Studios One Year Old
The big Metro studios in Hollywood were one year old last week. On November 6, 1918, ground was broken on the vacant block northwest of Cahuenga avenue and Romaine street by Clifford P. Butler, now general superintendent.
Janis Film Ready
"The Imp," Elsie Janis' second production for Selznick, has been completed and is now being cut by Robert Ellis, who directed it. It is thought that Mr. Ellis will next direct Eugene O'Brien.
Fawcett Joins Vitagraph
George Fawcett, for many years one of the best known character actors on stage and screen, has joined Vitagraph's staff of directors and will direct Corinne Griffith in her next feature.
Who's Who
In Chicago Film Circles
Intimate Studies of Men Who Have Made Their Marks in the Motion Picture Business in the Central West
F. O. NIELSEN
FO. NEILSEN, whose intimates address him as Frank, has "played the * game," as he puts it, "from every side of the table." He is a man well fitted by practical experience for his present position as President of F. O. Neilsen Feature Films, temporarily located at 1002 Century Building, Chicago, with offices at 1302 Consumers Building being made ready for occupancy.
Mr. Neilsen made his entry into the industry by building the Kimball theatre on Fullerton Ave., Chicago, one of the first theatres to be built in the city solely for motion picture purposes. Three reels of pictures, an illustrated song and a spotlight singer made up the show. The admission charged was five cents. The theatre met with success from the opening night. That was in 1910.
A year later he sold the Kimball and built the Parkway, at. Clark and Diversey, modelling it after the Lyric theatre in Minneapolis, Minn., then operated by S. L. Rothapfel. Success was a little slow in coming to the Parkway, but a trip to Minneapolis and a conference with Rothapfel as to presentation policies brought the desired result.
In 1914 Mr. Neilsen deserted the box office and lobby to take over "The Spoilers," Selig's famous Klondyke story, for five states. The success of this picture needs no comment.
Quitting the industry for a short period, he returned as Triangle salesman in Minneapolis, later in Chicago. Then "Mickey" was given a private screening in New York. Mr. Neilsen was present. The Mickey Film Co., in
which he was associated with Arthur Lowey and Ludwig Schindler, was formed to distribute the film in Illinois.
Mr. Neilson's latest acquisition, and the picture with which F. O. Neilsen Feature Films begins its career, is "Some One Must Pay." an Ivan Abramson production featuring Gail Kane, Edmund Breese, Jackie Saunders and Hugh Thompson. He controls the rights for Illinois, Indiana, Wisconsin, Minneapolis, North and South Dakota. He selected it with the same judgment that he selected "Mickey" and "The Spoilers." That it may be as successful is the hope of all who know him.
REALART STAR SCORES
(Continued from page 66) themselves have been immune to the charms of the new star.
To prove it he publishes a few of the messages commending "E r s t w h i 1 e Susan." The following is a telegram from the Majestic Theatre, Columbus, Ohio, Max Stern, proprietor:
Constance Binney in "Erstwhile Susan" just opened a week's engagement at the Majestic and was received with enthusiasm. Given the proper vehicles we predict a 'brilliant screen career for Constance Binney. Rcalart is to be congraluted upon having a star who has all the attributes necessary to screen success.
Message From O. A. Potter
O. A. Potter of the Columbia Amusement Company, Erie, Pa., wired:
Was much pleased with "Erstwhile Susan." Patrons also expressed their satisfaction when leaving theatre. Miss Binney's work very commendable. A splendid story with intelligent direction.
East and west were not far apart in the expression of appreciation for Miss Binney. This proves, in the opinion of Realart officials, that an appealing star and a good vehicle are nourishment for any box office, no matter in what climate. From the American Theatre, Salt Lake City, Utah, a picture palace that seats 3100 persons, came the following message:
Constance Binney great. My people fell in love with her. If "Erstwhile Susan" sample of Realart I am one hundred per cent for Realart pictures.
Another telegraphic comment, from J. W. Trunk of the Dome Theatre, Youngstown, Ohio, is as follows:
"Erstwhile Susan" more than went over. Everybody pleased. Many came twice. Miss Binney has brilliant future.
N. E. Bernower of the Alhambra Theater, Canton, Ohio, and J. G. Meyers of the Majestic Theatre, Williamsport. Pa., also wired President Kane to tell him of the success which met the showing of "Erstwhile Susan" at their theatres.
N. E. Bernower's Statement
"We just finished a four-day run of your production, 'Erstwhile Susan,' with Constance Binney," says Mr. _ Bernower. "It was a pleasing picture in every way and we heard lots of good comment on it. The results were very, very gratifying and we feel confident of the success of Realart."
Mr. J. G. Meyers of the Majestic Theatre, Williamsport, Pa., booked and played "Erstwhile Susan" on short notice and has advised Realart that his clientele "was greatly pleased with the first Realart shows. You can be assured," he adds, "that we will make a real name for Realart pictures, which certainly are real pictures."
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