Exhibitors Herald (Jan-Mar 1920)

EXHIBITORS HERALD Asher Takes "Down on the Farm" East to Arrange Distribution After several weeks of delay, during which time the national situation was carefully examined as to timeliness for the publication of a big production, E. M. Asher, personal representative of Mack Sennett, has left Los Angeles for New York, with "Down on the Farm" under his arm. Mr. Asher remained in San Francisco a few days looking after Mr. Sennett's interests there and then resumed his trip to New York. His headquarters during his stay in New York will be at 418 Longacre building. The processes by which "Down on the Farm" will be published and the channels through which its presentation will flow were undetermined when Mr. Asher left Los Angeles. It is a fivereel production, to the making of which Mr. Sennett has brought the maturity of a genius for comedy and wholesome, hilarious humor. Many Months in Filming Many months and much money have been spent in its making, and when the picture left the cutting room, where it had been under the careful direction of Mr. Sennett, it was deemed worthy to stand beside Mr. Sennett's "Mickey" as a message of mirth to the world. The production won approval at the hands of a recent audience at the Victory theatre in Los Angeles. The verdict, according to Sennett critics stationed in the audience, was "great," and the audience knew nothing in advance of the picture's presentation of the premiere they were privileged to witness. No advance heralding announced the event. Time for Publication Reluctance to publish this big work at a time not congenial to the widest measure of its potential popularity caused Mr. Sennett to delay until the present time his willingness to let the picture go. Fears, however, that widespread influence would imperil the enterprises of entertainment have been allayed by recent reports from all over the United States. Universal Buys Story For Roberts Vehicle "Togs," termed a "serio-comedy," ha been purchased by Universal from Izonl Forrester and Mann Page and will b used as a vehicle for Edith Robertrecently starred in "Lasca" and "Th Triflers." It is said that Miss Roberts has voice a decided preference for storio in whic she can devote herself to comedy an charatcer roles and that this one pre vides ample scope for her ability alon these lines. "A Tailor Made Man" Purchased For Screen "The Tailor Made Man," the successful comedy which was produced on the stage by Cohan & Harris, has been purchased by Goldwyn Pictures Corporation. It will be prepared for the screen at an early date. This is the third purchase by Goldwyn from Cohan & Harris in recent weeks, the others being "Officer 6GG" and "Stop Thief." The original manuscript that inspired "A Tailor Made Man" was written by Gabriel Dregley. Harry James Smith took the substance of the play and worked it over into a new comedy. Alaskan Exhibitor on Visit To Film Colon Accompanied by his wife, L. H. Kut ley, manager of the Dram theatre, Ketcl ikan, Alaska, is spending several weet in the California film colony, Los Ai geles being his headquarters. At the Lasky studio Mr. Kuble showed especial interest, stating that I had started the Paramount-Artcraft pr< ductions in 1915 and had played ever production of that company since th; time. Will Include Theatre In City Hall Buildin ROCHESTER, IND.— The city h purchased the large vacant lot on tl corner across from the Arlington Hot and has had plans drawn for a ne theatre and city hall which will erected in the near future. The cost the building is estimated at c $100,000.00. =2.1 iiiiiiiiiiiiiiiifiiiiiiitiiiiiiiiiiiiiiiiiiiiiifiiiiiiiiiiaiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiaiiiiiiiiiiniiiir HOW IS BUSINESS? 1 It Is Up To You— Make It Good. We Can Help You I STARS AND ATTRACTIONS THAT BRING MONEY 1 WE HAVE THEM I VIRTUOUS MEN I With E. K. LINCOLN BROWN OF HARVARD With TOM MOORE FOOLS GOLD With MITCHELL LEWIS la Penny Philanthropist With PEGGY O'NEILL and RALPH MORGAN ARTHUR S. HYMAN ATTRACTIONS = CHICAGO, Consumers Bldg. DETROIT, Film Bldg. = W. G. McCOY, Mgr. C.^O-IBROKAW, Mgr. ^IIIIIllllllIIIIIIIIlllllllllllllllllllllllIllllltlllllMIIIIIIIIIIIIIIIIIIIIIIIIIIIIlIIIIllllllllllllllllllIllllllllllllllllIllllllllllllllllllllllllllllllllllllllllllIM 106