Exhibitors Herald (Jan-Mar 1921)

Record Details:

Title:
Exhibitors Herald
Date:
Jan-Mar 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Jan-Mar 1921)
Leaf #:
0001433
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

-March 26. 1921 EXHIBITORS HERALD 87 LOVERS in the hall-way; Papa on the stair : Bull-dog on the front porch — Music in the air. —CORS'ELL WIDOW. I' * PERCY — "How would you — aw — like to own — aw — a little puppy, Miss Dowley?" "This is so sudden. Percy!" —DETROIT NEWS. * TON" Y — ( mischievously) — "I promise you I shall never kiss you !" Toinette — (with surprise) — '*Dc you ALWAYS keep your promises?" Tony — (with mock dignity^ — "Well, I keep within the law." —RUTGERS XEILSOX. * "WHAT progress are you making toward matrimony, Edith?" "Well Uncle. I'm on my fifth lap." MINNESOTA FOOLSCAP. * "I'VE been reared in the lap of luxury," said the millionaire's daughter." "Try mine for a change." suggested the impecunious voung man. — BALTIMORE AMERICAN. MAY — "Have you ever talked this way to anv other girl?" Rav — "Xo. love: I'm at my best tonight." — PEW. PUNCH BOWL. "WHEN" Cholly Van Rox proposed t<> me, Tie was too rattled to say a word." "Then how did you know he was proposing?" "Oh. rnv dear, his money did all the talking."— BOSTON TRANSCRIPT. "WELL, of all the nerve," she said, slapping his face when he kissed her. "Well, then." he pouted, "if that's the way vou feel about it get off rav lap." — IOWA FRIVOL. All About Optimists AX optimist is a man who expects to raise vegetables like those pictured in the seed catalogues.— NEW YORK SUN. * AX optimist is a fellow who will go out riding in his auto without taking along an extra tire. — TOLEDO WEEKLY BLADE. Ail-American Optimist PRIVATE Individual who tactfully obeys the commands of General Public : is hand in hand with Colonel Co-operation : keeps in step with Major Operations ; is conversant with Captain OTndustry : is able to face Lieutenant Limelight : shuns Sergeant Shortsightedness ; never approaches Corporal Punishment : is Buddy to each Buck Private in the American Army of workers; is indeed Commanderin-chief of his own earthly happiness ; and above all is an Optimist. — RUTGERS NEILSON. * AX optimist is a "Johnny" who promises to buy a chorus girl a motor car and expects her to pick out a Ford — VAUDEVILLE NEWS. * HE must be an optimist who can continue to sing "Home Sweet Home" after the rent has been raised six times. — BOSTON SHOE AND LEATHER REPORTER. * AX optimist is a man who will buy hair restorer from a baldheaded barber. — RUTGERS NEILSON. AN optimist can always see the bright side of the other fellow's misfortune. — RICHMOND (VA.) NEWS-LEADER. * AX optimist is a man who can make lemonade out of the lemons that are handed him.— PORTLAND (ME.) EXPRESS. Treasurer of Paramount Visits Western Studios Interested visitors at the Lasky studio on the coast recently were Mr. and Mrs. EIek J. Ludvigh of Xew York, the former being the recently elected treasurer of Famous Players-Lasky Corporation. Ludvigh has been secretary of the organization since its formation, as well as chief counsel, but had never previously visited the studio. Escorted by Jesse L. Lasky. first vice-president; General Manager Charles Eyton and Studio Manager Fred Kley, the visitors inspected the big studio and enjoyed watching the companies at work. Church to Show Films SHAWXEE. KAX. — A motion picture machine will be a part of the equipment of the local Methodist Episcopal church, now in the building. The World's Sweetheart Mary Pickford One Subject Every Other Week in a series of Fifteen two reel productions Specially Selected from Her Finest Booked by Lubliner 6k Tnnz H. Schoenstadt & Sons and other high class Exhibitors. Fine Enough for the Greatest Theaters D. Pictures and Produced by W. GRIFFITH The SUPREME STAR IN THE ROLES THAT MADE HER FAMOUS. WILL PACK EVERY THEATER THAT SHOWS THEM. RESERVE DATES! NOW! Interstate Film Service 402 Consumers Bldg. Chicago Wanted Expert Film Inspectors NO NOVICES NEED APPLY // you have had practical experience as a film inspector in a reliable exchange, you may be able to qualify with us. We are in need of several inspectors with these qualifications. Just because you know how to patch film does not mean that you can satisfy us. If you think that you can inspect films so that when they reach the exhibitor they are clean and properly patched without any chance of them breaking with ordinary usage, you are the one we are looking Jor. APPLY APRIL 1ST WABASH FILM EXCHANGE 3rd Floor 804 S. Wabash Ave.