Exhibitors Herald (Oct-Dec 1921)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1921)
Leaf #:
00015
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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.At intervals a "flash" picture with spectacular big scenes and a lot of thrilling melodrama comes into the market and "cleans up" for every exhibitor who books it. "Good and Evil" in its swiftly moving six reels will score this kind of record everywhere. Herz Film Corporation presents J^^%J in the gigantic <J society arama Good ^evil" with a cast of 10,000 persons As soon as you screen this big colorful picture in the nearest Warren branch you will see all of the angles of advertising and exploitation that will set your patrons talking. There are thousands of persons in the four great episodes taken in Paris. Monte Carlo, Versailles, Naples and \ ienna. Released F. B. WARREN 1 540 BROADWAY /"V