Exhibitors Herald (Oct-Dec 1921)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1921)
Leaf #:
00016
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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8 EXHIBITORS HERALD October I, 1921 Quo Vadisls A Showman's Picture/ It's a clean-up picture for the exhibitor who knows what to do niih it: It's the kind of picture with which the sure-fire old-timers made fortunes and paid for their theatres. To-day — it is outstripping many costly productions enacted by stars. Re-edited, re-titled, re-advertised as a giant among pictures that it truly is — "QUO VADIS" is playing extended engagements in the largest cities; is booked again by the important circuits; is being road-showed in some territories And The only revival playing in America today that is making profits for exhibitors. GEORGE KLEINE presents HUD VADI5 Whither Coest Thou?'} By Henry Sienkiewicz Edited by DOTY HOBART Art Titles by WARREN NEWCOMBE If you are a good exploiter of pictures, this is one that will deliver big results. Released F. B.WARREN 1540 BROADWAY by CORPORATION NEW YORK CITY