Exhibitors Herald (Oct-Dec 1921)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1921)
Leaf #:
00037
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 1. 1921 Arrow Pictures Are Carefully Selected Independent Productions. Arrow Pictuies Are Priced on a Logical Basis — Never Forced on Exhibitors at Outrageous Figures. Arrow Pictures Otter the Opportunity to Show Your Independence. Show it. EXHIBITORS HERALD cms 29 The Big Success in Motion Pictures is Being Won Through Arrow Independent Productions* SUCCESS Progress in the business of motion pictures really began with the birth of independent pictures. Arrow Pictures were the first big independents. For more than six years Arrow has led. the field, offering the exhibitor and the independent exchange successful, profit making pictures of the very highest class. Arrow Pictures are produced, never to satisfy the whim of a director or the fancy of a star. They are made to please the public. They do, without exception, and therefore they are money-makers. Arrow Film Corporation 220-224 West 42nd Street, New York Citv Distributors for United Kingdom Inter -Ocean Photoplays, Ltd., 162 Wardour St., London More Big Arrow News on Next Pages