Exhibitors Herald (Oct-Dec 1921)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1921)
Leaf #:
00040
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD October 1, 1921 Remember This About Arrow Pictures: We Can Supply Every Type of Subject You Want at Any Time. See Your Independent Exchange. Exhibitors and Exchange Men Tell Us We're Hitting the Nail on the Head* DO YOU REALIZE THESE IMPORTANT INDEPENDENT PICTURE FACTS? When you make independent pictures the backbone of your programs you display mighty good pictures and mighty good judgment. You are free to choose what you want. Y'ou can get your subjects at prices you can afford. You get out from under the dictation of any given group. You do your own deciding. You conduct your own business as you, yourself, want it conducted. In the words of the man in the street — you re your own boss all the time. Yours for Independence, Arrow Film Corporation 220-224 West 42nd Street, New York City Distributors in United Kingdom InterOcean Photoplays, Ltd., 162 Wardour St., London