Exhibitors Herald (Oct-Dec 1921)

Record Details:

Title:
Exhibitors Herald
Date:
Oct-Dec 1921
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Oct-Dec 1921)
Leaf #:
00049
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 1, 1921 EXHIBITORS HERALD 41 Go! And Go Strong/ Let's make this Fall a Winner — the biggest yet! We've got the stars, the directors, the producers behind us! We've got the goods — the right kind of pictures! Yes, and we've got the Heart — the Will-To-Win! Go! We're Off! YOU'LL KEEP IN THE LEAD WITH THESE! NORMA TALMADGE in "The Sign on the Door" The favorite screen star in her best picture — Joseph M. Schenck's presentation taken from the play by Channing Pollock and directed by Herbert Brenon. The John M. Stahl Production "THE CHILD THOU GAYEST ME" A great audience picture, one that will bring tears to every eye — a strong cast and a wonderful child actor. Written by Perry X. Yecroff and directed by John M. Stahl. and take a look at this one! Charles Ray in "R. S. V. P." Anita Stewart in ''Her Mad Bargain" Mr. and Mrs. Carter De Haren in "My Lady Friends" Norma Talmadge in "The Wonderful Thing" Marshall Xeilan s "Bits of Life" Line-up! Every Picture's a Winner! Hherell [be. a Franchise every whei