Exhibitors Herald (Oct-Dec 1921)

58 EXHIBITORS HERALD December 24, 1921 Designate Week for Settlement of Pending Grievances Effort Will be Made in New York to Adjust All Trade Differences During Period from Dec. 24 — 31 (Special to Exhibitors Herald) NEW YORK, Dec. 13. — A concerted campaign to adjust all pending grievances before the New Year has been launched by the F. I. L. M. Club of New York City.The period from December 24 to 31 has been designated "Clean Up Week," and it is hoped to settle all trade differences relating to money, credit, dates and service between exchange men and exhibitors during that week. A COMMITTEE comprised of Wil-. liam Marsh, as chairman. Charles Rosenzweig, John A. Hummell, S. H. Fabian and I. Schmertz has been appointed by President I. E. Chadwick of the club to direct the campaign. * * * The movement is being widely advertised in all the exchanges in Greater New York and among the exhibitors. Hundreds of placards bearing this announcement: "Everybody's Clean Up Week, December :>4 to 31," are on display at the exchanges. Fifty thousand gummed stickers have been printed and will be attached to every envelop carrying correspondence or invoices to the theatres. The committee is urging exchanges to meet the exhibitor half way in an endeavor to "clean up" all grievances. * * * It is understood that exhibitor leaders —Charles L. O'Reilly, president of the state organization; William Brandt, head of the Theatre Owners Chamber of Com merce, and President Sydney S. Cohen of the Motion Picture Theatre Owners of America — have endorsed the movement. Pastor Fills Church With Film Exhibition (Special to Exhibitors Herald) LOGANSPORT. IND.. Dec. 13.— Motion pictures have been placed on his winter program for Sunday evening services by the Rev. Wellington C. Holmes, pastor of the Universalist church here. Pictures of a religious nature will be shown. A similar program last winter filled the church for each Sunday evening service, the pastor says. Murray Film for Metro (Special to Exhibitors Herald) XEW YORK, Dec. 13.— Metro has signed to distribute "Peacock Alley," the Tiffany production starring Mae Murray. MONEY MA W 'h ich Have Been Exhibitors to Build BY A. M. LEITCH (Manager, Royal Theatre, Milford, la.) Here is how I successfully started "Winners of the West," the Universal serial. As this serial was taken from actual happenings in our United States history, immediately upon booking this chapter play I had an interview with our school authorities. They became interested in "Winners of the West" and as I had been asked before by the high school to give them a benefit show I decided this would lie a dandy time to start a serial. I gave them the entire receipts deducting only actual expenses and they showed two nights to S. R. O. They had canvassed the town and vicinity a week in advance, selling tickets. I have now shown the fourth chapter and find it to be the best and cleanest serial I have '. I N G IDEAS sed Successfully by Up Their Patronage evei shown. If it continues as good as it is to date, it will sure be a winner. In booking this serial, be sure to take this up with your schools for they will put it over for you. By ELBERT I. CONROE (Conroe's Playhouse, Conroe, Tex.) Mondays and Thursdays in my town as a rule are dull. To overcome this, I ordered a supply of Kewpie Doll lamps and gave one away on Monday and Thursday. I give one away and hold a country auction, with the first bid not over 75 cents and every bid thereafter 3 cents. This put real enthusiasm into my patrons and it provided plenty of fun. Everybody will want a lamp and you will be surprised at the price you get auctioneering one off. This is for small towns but believe me it works and the electric kewpie dolls are not expensive. Try this and write me ! Allied Laboratories Are Promoting Ball For New Year's Eve (Special to Exhibitors Herald) NEW YORK, Dec. 13.— A New Year's Eve dance will be held at the Twelfth Regiment Armory by the Allied Film Laboratories Association. It is planned to make this an annual event. Officials promoting the dance believe that the public, as well as all branches of the industry, will welcome the opportunity to get together in a grand jubilee. The armory was chosen as the logical place for holding the ball because of the attendance anticipated. Here's Resolution Creating Division Of Public Service Here is the resolution which created the Department of Public Service of the Motion Picture Theatre Owners of America. It will be noted that if screen advertising was actually contemplated in this resolution the language employed served rather to veil this fact than to make it plain to the exhibitor : ■WHEREAS, the Motion Picture Theatre Owners of America, having had always in mind the promotion of all projects of public welfare through the medium of their screens, do hereby offer their services to the people of our country in exhibiting in their theatres, free of charge, at special performances, a series of motion picture films touching upon and dealing with vocational education; the object of these films being to aid young men and women in the high schools or other educational institutions of similar grade and character and to assist all other persons in determining the vocation for which their talents and inclinations seem to fit them best, the intent is also to visualize all important industrial and scientific pursuits, as well as the activities of industry, trade, commerce, agriculture, public health, and travel in such a manner as to place before the spectators a fair and complete picture of each subject. RESOLVED, That the Department of Public Service of the Motion Picture Theatre Owners of America be, and the same is hereby created, and be it further RESOLVED, That the Department of Public Service of the Motion Picture Theatre Owners of America be and hereby does ally itself with the Bureau of Commercial Economics, and be it further RESOLVED, That the Motion Picture Theatre Owners of America designate Francis Holley. as Director General of the Department of Public Service of this Organization for a period of five years at one dollar a year, to inaugurate and carry out the resolution passed at the annual convention of the Motion Picture Theatre Owners of America, at Minneapolis June 27, 28, and 29, 1921, and be it further RESOLVED, That the said Francis Holley be and hereby is authorized to immediately take such steps as he may deem necessary to put into effect the intention of said resolution." Unanimously adopted.