Exhibitors Herald (Dec 1922 - Mar 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1922 - Mar 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1922- Mar 1923)
Leaf #:
000476
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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6 EXHIBITORS II K R A I. I) January 20, 1923 Newspaper Ads Th FOR the small theatre that can't afford an expensive advertising staff, and for the exhibitor who is usually too busy to take care of his own newspaper advertising — even if he has the necessary experience, Paramount supplies an advertising staff which works for the exhibitor. No exhibitor has to worry about his advertising. It's all done for him. AOOLPH ZUKOB. PR.ESENTS uM5 Miles Winter Of PATE ii ^STORY of a woman's passions, a woman's sacrifice. Starting in a gilded society ballroom, sweeping with intense dramatic force into the jungles of Africa, to a breathless climax. Adapted by Will M. Ritchty from the novel "Sacrifice" by Stephen French Whitman. Directed by Charles Maigne. (X (paramount Qicture Supported by George Fawcett Robert Cain Bertram Gratiby Maurice Flynn