Exhibitors Herald (Dec 1922 - Mar 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1922 - Mar 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1922- Mar 1923)
Leaf #:
000491
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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DISTINCTIVE PROMISE JO Distinctive pictures corporation promises that its future iroductions will possess all the qualities oi its past ones. T further promises that its executives will never be content 3 put out a picture merelv "just as good" as the previous one. twill. have to be better to please them. Thev have put their ainds and hearts to the accomplishment ol this task. The rirst iew Distinctive picture will be Backbone !~Iere is a storv ol never-dving love, ol criminal plotting, ieroic counter-plotting and powerful conflicts. Clarence Budigton Kelland wrote it for the Saturdav Evening Post. Even notion picture producer in the countrv was in on the bidding or it. Distinctive got it ! Edith Roberts and Alfred Lunt head distinctive cast, with Edward Sloman directing. Backbone rill be readv soon. Next will come The Ragged Edge >ased on Harold MacGrath's novel of the South Seas. A wonerful girl, her soul chilled to terror by heartless environment, .ruggles to escape. A bov, tormented bv his New England onscience, seeks to burv himself in the life which appalled he girl. Thev meet, and solve each other's problem. How' This picture will reveal to vou a new and strange storv. Harlon Weight will direct it. Just the Beginning These two great stories are the forerunners of others. DisitctivevnW put into the filming of them all those qualities rhich go to the production of great pictures. CORPORATION ARTHUR S. FEJEND Pres ident HENRY M. HO BART