Exhibitors Herald (Dec 1922 - Mar 1923)

Page scan 000509 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1922 - Mar 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1922- Mar 1923)
Leaf #:
000509
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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January 20, 1923 EXHIBITORS HERALD 35 The first exhibitor to tell whether or not this cut is right side up will be awarded an ice-coated milk bottle. It is a special six sheet prepared by Imperial theatre, Tokyo, for the run of the two Paramount productions, "Fool's Paradise" and "The Sheik." This is first in two years Imperial has shown pictures. Jackie Coogan, whose next production for Sol Lesser is "Toby Tyler," staged charity circus, at which more than ten tons of clothing and canned goods were realized, for Near Eart Relief. Henry Hull and Mary Thurman are co-starring in "Through the Skylight." Between the two players stands Hamilton Smith, director of this attraction which will be handled by Producers Security Corporation. Further announcements relative to this new production are expected shortly from the distributing company. Theda Bara tries her skill at "Pung Chow" with two fair daughters of the Orient. Miss Bara will appear shortly in a Selznick production of "The Easiest Way." This picture, which will be the star's first in a number of years, will be made under the personal supervision of David Selznick, recently appointed vice-president of the Selznick Enterprises. Baby Bruce Guerin will tell you Irene Rich makes good chocolates. Baby Bruce plays a part in Warners "Brass."