Exhibitors Herald (Dec 1922 - Mar 1923)

38 EXHIBITORS HERALD January 20. 192c North Carolina Will Erect Civic Building Plans Censor Fight — Condemns "Music Tax" and State Privilege Levy (Special to Exhibitors Herald) GREENSBORO, N. C, Jan. •». — A movement which is receiving statewide attention was launched at the midwinter convention of the Motion Picture Theatre Owners of North Carolina. If the plan carries through, the exhibitor organization will erect an auditorium and present it either to Jackson Training School or the Orthopedic Hospital. This philanthropic move is expected to receive the support of state officials and many other prominent people of the commonwealth. Would Give Day's Receipts Under the plan each member would donate one day's gross receipts . toward the fund, the theatre programs to be furnished gratis by the exchanges. W. E. Stewart, Concord; James A. Estridgc. Gastonia: R. D. Craver. Charlotte; E. I". Heller, Charlotte; E. C. Pearce, Winston Salem; J. W. Prevo, Thomasville; G. C. Gammon. Leaksville, and P. L. McCabe, Tarboro, comprise the committee in charge of th<e movement. Resolutions adopted at the sessions condemned the "music tax" and the state privilege levy and praised the national organization for its efforts on behalf of an equitable contract. The league also pledged its support to the better films movement. Many in Attendance Among those present were: Senator A. F. Sams, Auditorium, WinstonSalcm; A. F. Moses, Broadway, Winston-Salem; Harry Summervillc, Imperial, Greensboro; E. F. Dardinc, Strand, Charlotte; George Roberts, Gem, Siler City; C. A. Turnage, Strand, Washington; VV. II. Hendrix, Central, Greensboro; B. B. LeFaux, Columbia, Albermarle; R. I). Graver. Broadway, Charlotte; Ralph DcBruler, Broadway. Char lotte; W. K. Stewart, I'astime, Concord; C. M. Isenhaur, l'iedmont, Concord; E. C. l'earce, Amuzu, Winston-Salem; H. B. Varner, Lyric, Lexington; U. K. Rice, I'ilot, Winston-Salem; J. L. Clayton, Boulevard, Leaksville; Sam Richardson, Milton Hall, Erlanger; P. L. McCabe, Colonial, Tarboro; C. J. McLane, Winston-Salem; Sam T. White, White's, Greensville; A. B. Hull, Broadway, High Point; P. R. Parrish, Orpheum, High Point; I. E. Simpson, Ideal, Gastonia; Jas. A. Estridgc, Gastonian, Gastonia; M. W. Jordan, Piedmont, Madison; S. A. Lambert, Charlotte; C. L. Welch. Victory, Salisbury; G. C. Gammon, Boulevard, Leaksville; J. W. Prevo, Lee, Thomasville; A. A. Neese. Beatrice, Haw River; C. E. Buckner, National, Greensboro. These film and accessory men were in attendance: W. J. Ku|>per. Fox Film Corporation, Charlotte; G. M.Tyler, Fox, Charlotte; I-rank P.Bryan and Bryan Craver, Associated First National, Charlotte; Dan O'Connor. George V. Atkison, C. Alexander and E. E. Heller, Pathe Exchange, Charlotte; H. I. Horton, Universal Film Exchanges, Charlotte; R. T. Good and Richard Keller, Film Booking Offices, Charlotte: Otis Branon, Eltabran Film Co., Charlotte; J. L. Marentette, Goldwyn Distributing Corporation, Atlanta; B. T. Burckhalter, Educational Film Exchanges, Charlotte; II. R. Schofield, Schofield Piano Co., Charlotte,; Eugene Reilly, American Renting Company, Charlotte; Ben Abrams, Automatic Ticket Register Company. New York. Screen Actors Plan No Strike, Declares Executive of Equity {Special to Exhibitors Herald) NEW YORK. Jan. 9.— The move to give motion picture actors a forty-eight hour week by no means infers that a walkout is contemplated, according to Frank Gillmore, executive secretary of the Actors Equity Association, which is handling the negotiations for the proposed standard contract. Gillmore states that Will H. Hays has given a sympathetic hearing to the proposals and that the producers' association has shown a disposition to cooperate. Under the proposed contract a producer must notify an actor prior to commencement of a picture if changes in the scenario eliminate that part entirely and pay the actor one week's salary. MONEY MAKING IDEAS W hi c h Have Exhibitors to Been Used Successfully by Build Up Their Patronage By LARRY HAYES (Dawn Theatre, Hillsdale, Mich.) The ladies of the D. A. R. came to me and said they wished to raise funds to furnish a memorial room in East Hall at the college here in memory of Anne Gridley. whom the local chapter is named after. I bought "My Wild Irish Rose" for them. YVe had three teams of girls selling tickets and I put up a season's pass to the girl selling the most tickets. Also awarded a three months' pass to the girls on the team selling the most tickets. We took out our actual expenses plus cost of film first, then shared 65-35, the large share to them. They cleared better than $100 with no investment and would have done more if all the teams had plugged a little harder. Incidentally, we made some friends and had a pretty good night out of it ourselves. Try it with one of your local organizations. By J. N. PHILLIPS (Ideal Theatre, Trade Rock Ark.) I find quite a help to the business is to let the people know what's coming. A herald telling of the coming attractions, something like the one enclosed, is a great help to boost business. Most everybody will take them home and the family will plan to see the shows that appeal to them most. EDITOR'S NOTE— Mr. Phillips enclosed a well gotten up herald in which is listed coming attractions. His patrons are shopping for films and_ by this method he lets them know far enough ahead so they will make their plans so as to be able to get to his theatre. "The Flirt" Plays to Big Premiere Houses Universal's Tarkington Storj Ranks Among N. Y. Rialto's Best Drawing Cards (Special to Exhibitor! Herald) NEW YORK, Jan. 9.— Barring "Th Sheik" and "Blood and Sand" Universal picturization of Booth Tarkington's popu lar story "The Flirt" hung up one of tl\» most successful records of the Rialt' Theatre in its premiere presentation op ening on Christmas eve, according to re ports made. It is estimated that 40,on persons saw the picture during the week Exploitation Draws Attention And there was plenty of competitioi on Broadway, with Harold Lloyd in "Dr Jack" at the Strand, Tom Meighan ii "Back Home and Broke" at the Rivol and other big features playing. Much interesting exploitation precede* the opening of "The Flirt." The cam paign. engineered by Marc Lachmann o the Universal exploitation staff, include* an "anti-flirt" crusade that won atten tion, distribution of a leaflet characterize as a "book of proverbs for flirts" air other effective devices. Called Universal's Best A review in the New York Glob stated: "Additional proof that nothing i wrong with the 'movies' is found thi week at the Kialto. The Universal com pany has made pictures for more tha a decade but 'The Flirt' is the best thin it has ever made." Other reviews wer of the same tone. Hobart Henley directed the new Uni versal-Jewel feature. In the cast ar Eileen Percy. Helen Jerome Edrh George Nichols and little Buddy Me? senger. Burr Price Is Named Advertising Head of Distinctive Picture (Special to Exhibitors Herald) NEW YORK, Jan. 9.— Burr Pric who has the distinction of having acte as press officer for the Belgian roy. party when Kin Albert made tour of the Unite States in 1919 h; been appointe director of adve tising and publi' ity of Distinctiv Pictures Corpor. tion by Preside! Arthur S. Frien' Mr. Price h; had an interes ing career havin also been directc of the press bi reau of the Be gian Ministry ■ Economic Affairs in Brussels. He w; also war-time editor of the Europe; cdition of the New York Herald ai acted as correspondent for the New Yoi paper at the Paris peace conference. When King Albert's tour of the Unite States was arranged, the Belgian Ar bassador at Washington. Baron de Ca tier, proposed that Mr. Price accompai the royal party not only to care for tl demands of American newspaper m( but to act as aid and interpreter to tl Belgian correspondents. At the concl sion of the voyage Mr. Price w-as de orated by King Albert with the Ord of Chevalier of Leopold II. Burr Price