Exhibitors Herald (Dec 1922 - Mar 1923)

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40 EXHIBITORS HERALD January 20, 1923 iiiiiiiiiiiimiuiiiiniuiinniirciiujoiii) Beginning ktNoon, Today ^UlXON IT »ND ] BOCKVILI PI ] [GREETINGS 8923J no l myh*n "BACK U0MEm» DDAKFh iuaiel^ OK will* ajwr/ftajwa 3 Perfect Program ot Stage. Screen and Orchestral Events 1 WEEK HEOINNINO MONDAY | «• ELSIE FERGUSON, "OUTCAST" iinrarmiMniiniiioiH^^ IN TWO COLUMNS, which is the limit for calendar display in Chicago morning papers, McVickers theatre produced this striking effect for Paramount's "Back Home and Broke." The Greatest Comedian in Hit Greatest Comedy. LloyD DR.JACK Five Reels of Laughter ■ROLLING DOWN TO PIO* 3he Flajship Maryland j visit to the Brazil Centennial Exposition Second Big V&«k of. Me RUSSIAN IMPERIAL MLE QUARTETTE In a group of nev number* Eldora Stanford, soprano MARK STRAND ft«r/£/r*'MuorjlFnrraa«fiq')V AUGMENTED BALLET CORPS' lArrrure musical entree ot iyo -suite or wAUErAvA/»iov*»< tamed flark btTand Orchestra Chopm jna Srraui Alois Paisor, Conductor "DANCE MEDLEY OF TODAY;., aaaaaaaaaaaaaaaaaaaaaaaaaa* TOPICAL PJE VIEV ^aaaaaaaaaaaaaaaaaaaaaaa] IN TWO COLUMNS, likewise, the Brooklyn Strand presented this inducement to see Bathe's "Dr. Jack." Note similarity of treatment in both. SraumanS ECONOMY, ARTISTRY AND TIMELINESS, strange bedfellows, marked the Yuletide greetings of the Sid Grau man advertising. Under this drawn head, which ran page wide midway down, were grouped the individual ads of the three Grauman theatres. None of these units contained anything of seasonable nature. The expedient is worthy of notation. dull the'fast hail b mm/ /t jWNr>T6rt,onit'sMT.' SET YOURSELF I Jfea'rc dac (or tic tWl <£yv V, w tike, ancrt ansnc one un PICTORIAL INDEX TO PICTURE CONTENT is achieved variously in the three ads reproduced above. The California, Lo Angeles, definitely informs readers that Warner Brothers' "Heroes of the Street" is from Lem Parker's novel; the Alhambr; clearly identifies First National's "Brawn of the North" as a dog picture; the Miller, Wichita, stamps Fox's "The Fast Mail" un mistakably as a railroad thriller — and all through pictorial content. It pays. J