Exhibitors Herald (Dec 1922 - Mar 1923)

Record Details:

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anuary 20, 1923 EXHIBITORS HERALD 43 UNACCUSTOMED AS IT IS to street exploitation, Chicago gave attention to Goldwyn's float for "Broken Chains," an item in a big campaign waged by the Chicago branch office for the run of the picture at the Chicago theatre. The float is composed along reserved and dignified lines. NEW YORK AND BOSTON newspapers co-operated with theatres exhibiting "Douglas Fairbanks in Robin Hood." on charity drives during the Yuletide. The photo shows usherettes of the Park, Boston, who visited hotels. Voluminous publicity was gained from the main and various auxiliary stunts. 'O WINDOW DISPLAYS PAY? is a topic of interest among exhibitors at this time. The above window, containing L0O.0OO worth of diamonds, was used in connection with the showing of Paramount's "Pink Gods" at the Paramount-Emress, Salt Lake City. In this instance, at least, there seems to be no question about it. They do.