Exhibitors Herald (Dec 1922 - Mar 1923)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1922 - Mar 1923
Author:
Exhibitors Herald Co.
Publisher:
Chicago, Exhibitors Herald
Volume:
Exhibitors Herald (Dec 1922- Mar 1923)
Leaf #:
000518
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

44 i:\IIIBITORS HERALD January 20, \% NOTORIETY /fa// /fan/er C "asc giw to court to-etaj/. (r/vrut Jury Open /n Unmarried Mother /ieldat £//is tet/and. Aio/Aer cffcirnaay JflF Sar/s. /7&ma$: i&h'ffa/. NOTORIETY IFwCray to attract attention. E\prc'sst\l onthcScnvn in Scvt-n thrilling Peels HERE DEC .4 No Advance iiyfhcc ir AN ORIGINAL 1-SHEET made up by the Missouri, St. Louis, for Paramount's "Singed Wings," reflecting managerial enterprise. THE HOTTENTOT DRESS has been placed on the market and will advertise the First National-Thomas H. Ince film, "The Hottentot." "NOTORIETY boan exploiting Weber & Nortl feature at Clinton Square Albany. 5 ' >" IT EVEN LOOKED LIKE BROADWAY, the lobby of the Majestic theatre, Columbus, during the run of Metro's "Broadway Rose." Stock material was used for the most part, but skill in composition is the outstanding factor in the layout. The lattice in foreground frames an oil painting. Lights dotted the New York sky line in back. Stills were lavishly and expertly displayed. WANTED: HEADLESS JOCKEY. APPLY IN PERSON. Imagine what an ad worded along those lines would do. Th' inspect the above photograph, from the Rialto theatre, Tulsa, showing how a headless (?) rider exploited Hodkinson's "T Headless Horseman." The picture of the front completes the story. Exhibitors report the picture going big. This tells an one how to get it off to a good start.