Exhibitors Herald (Dec 1922 - Mar 1923)

48 E X H I H I T (> R S II E R A L I) January 20, 1923 gratifying to read such a letter as yours and to inspect such mbrtantimtive photographs. Certainly you left no stone unturned to get the people out to see the picture. But, then, you never do. That's why we highly prize your letters for their value to readers and always want more and more of them. — W. R. W. Exploits Good Ones by Quotes From "Herald" The above heading, used lait week for the letter from Bert Norton, Kozy theatre, Eureka, III., is repeated herewith to denote the communication from Charles W. Lewis, Grand Gorge, N. Y., who attains the same results by different means. An illustration herewith shows the Lewis method. His letter follows: THEATRE EDITOR, Exhibitors Herald. Dear Sir: When H. E. Nichols first came around with his trusty tin steed and surprised me in the act of disemboweling a flivver I was first disinclined to subscribe to any paper that required a field man to sell it, particularly because of the feel ing that it probably was no different or better than the trade papers I was receiving. Evidently H. E. N. knew his business, for he opened a sample copy to the first page of exhibitor comments and "sold" me then and there for a subscription. Needless to say, when this subscription expired it was immediately renewed and if I don't continue to renew I invite someone to examine into my sanity. I use the Herald comments almost exclusively in selecting features. I also clip and display them on cards in conspicuous places, with the result that when I do have something real good it is not difficult to convey this idea to the public. Chas. W. Lewis, I. O. O. F. Picture Hall, Grand Gorge, N. Y + + + DEAS MK. LEWIS: Your u-c of the "What the Picture Did For Me" reports is unquestionably effective, and your card for their display is in keeping with the dignity of the purpose. We have reproduced the upper por tion of your form for the convenience of other showmen who wish to adopt the practice. Thank you for submitting it. ("■lad you and M. E. N. got along so well to gether. His mission, you know, is to investigate theatre business conditions and to do all in hi' power to spread the doctrine of practical show manship. Certainly your method of quoting other exhibitors comes under that heading. — W. R. \V EXHIBITOR COMMENTS On _. _ to be shown at L 0. 0. F. Hall, Grand Gorge They are a sure guide to the quality of our programs CANINE CROWD MOBS THEATRE Free Admission Offer Brings Out Four Hundred Boys and Dogs riogs: Ye gawds, the dawgs! The wildest dream of a hop-eating wiener manufacturer paled in comparison with the little dogs and BIG DOGS attached to hundreds of the proverbial nmall boys yesterday morning mm king free admission tickets at the Strand theatre to sea the epic canine ulm, "Slrongheart, Brawn of the North " Purps, poodles, pugs and pointers, mangy mongrels and majestic mastiffs, fighting, flea-bitten, fooling and famished, yipelng, yelping, yowling and yellow — all as reasons why the young toasters should have passes. They were all there eyoept the Doge of Venice. -, It even got so bad at the ticket office' that the seller was talking in doggeral verse as the grinning youngsters purffded their charges to the window .tu get the coveted admissions. • The crowd pt boys, dragging, leading, pushing or carrying dogs of all registered and. countless nondescript breeds began collecting at the Strand by 9 o'clock, although the distribution ot 4>asses was not started until 11 o'clock. By that hour more than 400 had gath» eted and the lighting could be heard for a block. Some youngsters weren't satisfied with the free admissions, but even established a curb exchange in a nearby alley, where they rented for a cent or two a perfectly good used dbg. with particular emphasis on the good running condition, to uthe boy's to purade to the window. The Strand phones were kept ringing with owners seeking loet. strayed, stolen 'tor borrowed dogs;. _ One man found a valuable hound that had been lost for days. A lad even tried to "svyipe" Fritz, who belongs to the Silvergmans, the theatre owners. An unconscious liituiorist successfully displayed a wiener. CHARLES W. LEWIS. I. O. O. F. Hall, Grand Gorge. N. Y.. Usts "Herald" exhibitor reports to "What the Picture Did for Me" upon cards 9 by 12 inches, of which the above is an abbreviated reproduction. His letter tells of satisfactory results gained. Merry Christmas SAUNDERS Happy New Year at. THEATERS Rudolph Valentino today (Thursday) and Harold Lloyd TOMORROW (FRIDAY) "ALL NIGHT'* Bo,h ^,,"n-n "I DO" -.'yd*. Dee. U | FRED Sands 7. Dec 24 NOTICE— ONE DAY ONLY John Berry more wiLh a b>g raal. inrlodiDf Wralcy Barry. Anne O M ,r.d.. and !-•-;.• Dec 23-24 —TWO DAYS— Richard Ba rthelmes.s Wedneedar. Dec IT Wallace Reid STONE Nilanoa, Collrea Moore and J Barmey Sherry la "The "Tol'able David" Conceded by all exhibitor* to, be Lb' beat picture thii year. or 'The "Billy Jim" Lotus Eater" -Don't Davy! YoVrc All I Cat Left!" When you're iuat lonrin' to be « man and folk aay you're "jeV Dictator" He wmm mm » mmH he lo.'able"— When you've aeen your Dad and fararaba' what a picture! ?i**tt Story of a Wyoming Cattle Ranch ■ii twenty -iee. big brother killed in a feud — When you grab your gun to go and thnlla and ray romance •» » Spanish banana republic— wHh • Comedian and Dart n. i — then he stepped off the yacht upon which hia wealthy father*! Cettem— And your mountain mother, who still thinks you're her baby and wild young American and a pretty senorita the center of it tU. Theodore Kotloff. Walter Loaf. A tale of the hard ridinc, quick ■ h r.£ Went Love, hi) nor. • K-er -i. arc in this ptcture. will had imprisoned him — and the ftrat woman he m»t waa an adventures*. wants to keep you for herself, throw* herself at your feet — — thm don't a feller need a frtend? Kalla Pasha and Alan Hale ta the fine supporting cast. Ccntary Comedy. Horse Teara" Pathe Comedy, Face the Camera" Cenlary Comedy. "Eaay to Cop" Century Comedy. "Live Wire*" Thursday and Friday, Dec. 28 and 29 [Norma Talmadge in a triumph greater than "Smilin' Through" in "The Eternal Flame" Old France's gayest courts— the rendevouz for love, intrigue, clandestinity. Happy hunting grounds for the gorgeous Duchesse de Langeais, a loyal wife until her huaband wagered on her faith— then court-beauty, coquette, lost to love, stifling the Eternal Flame. Century Comedy, "Pre-HMoric Blunder" Saturday, Dee. 30 Harry' Carey In the Gmtat Picture of Hut Entire Career "GOOD MEN AND TRUE" Sunday. Dec 31— One Dir Hope Hampton — EN— "STAR DUST" a of Broadway's Bubblera and Dregs Monday and Tueaday. Jan. I and t Remember— TWO DAYS "MY OLD KENTUCKY HOME" I have picked this picture to itart the ne* year with. You can jo«t bet I did not ««rt a poor one. F. K. O'KELLY, Strand, Altoona, won this newspaper story by a dog matinee given for First National's "Brawn of the North." His letter tells of results. EUGENE SAUNDERS, Saunders theatre, Harvard, 111, scheduled coming attrac tions and "sold" his admission scale in his four-column New Year's advertisement Read, especially, the light italic type at top.